LIMRA Research and Benchmark Studies
Access LIMRA’s research findings to develop and execute effective business strategies for engaging today’s ever-changing markets.
All LIMRA Research
Canadian Individual Critical Illness Insurance Sales
Mar 13, 2026
Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q2 2025 data.
U.S. Individual Life Insurance Sales
Mar 13, 2026
Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Q3 2025 data.
Inside the Intermediary Series
Mar 12, 2026
LIMRA and NAILBA have collaborated for five consecutive years to learn more about BGAs and IMOs in the United States. Explore the Series.
FP (Agent) Production and Retention
Mar 9, 2026
Key metrics from the annual benchmarking study which help participants track field activity and sales performance. 2024 Report now available.
Guaranteed Income, Confident Futures: Strengthening Retirement Security
Mar 6, 2026
Discover how lifetime-guaranteed income and planning with financial professionals are helping investors navigate economic uncertainty and build confident futures.
Guaranteed Income, Confident Futures: Strengthening Retirement Security
Mar 6, 2026
Discover how lifetime-guaranteed income and planning with financial professionals are helping investors navigate economic uncertainty and build confident futures.
Claims Integration in Workplace Benefits
Mar 4, 2026
How are workplace benefits carriers connecting claims across product lines?
U.S. Monthly Individual Life Sales
Feb 27, 2026
Get the latest monthly individual life sales and application trends. New December 2025 and January 2026 data.
Career FP (Agent) Recruiting
Feb 27, 2026
These studies track the number of financial professionals (agents) recruited and hired by U.S. and Canadian companies in the agency-building/affiliated distribution channel. LIMRA's latest data shows a slight recruiting dip in 2025 after two years of post-pandemic growth across U.S. and Canadian affiliated distribution channels.
U.S. Consumer Sentiment (January 2026)
Feb 27, 2026
Americans begin 2026 with tempered expectations. While concern about the U.S. economy has eased from last spring’s peak, half of adults still report high levels of worry.
A Deeper Dive: 2024 Disibility Insurance Sales
Feb 25, 2026
Disability insurance has been widely used to ensure that an unexpected incapacitation doesn’t lead to economic hardship for individuals and their families. Our deep dive has uncovered some key points regarding 2024 sales and overall product trends.
Pulse Survey: Group Disability Insurance Plans
Feb 20, 2026
Want to know more about the current and future landscape of group disability products?
SECUR-ing America’s Retirement System: Plan Sponsor Perceptions and Processing of the SECURE Acts
Feb 19, 2026
How can defined contribution stakeholders and suppliers support employers tasked with leveraging and complying with the provisions of the SECURE Acts? The answer begins with knowing how plan sponsors perceive and understand the implications of these Acts for them and their plans. Full report and Executive Summary available.
Inside the Intermediary 5.0: A LIMRA-NAILBA Study - Executive Summary
Feb 19, 2026
LIMRA and NAILBA conducted the fifth annual intermediary study to learn more about BGAs and IMOs in the United States. View the Executive Summary.