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LIMRA Research and Benchmark Studies

Access LIMRA’s research findings to develop and execute effective business strategies for engaging today’s ever-changing markets.

All LIMRA Research

Canadian Group Life and Health Insurance Sales

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New Q1 2025 data.

Ascent to Agency Success: Recruiting, Training, and Retaining High Performing Agents in the Philippines

This report provides insights from industry and agency leaders on effective recruiting and retention practices, common mistakes to avoid, and the role of technology in enhancing productivity.

U.S. Monthly Individual Life Sales

Get the latest monthly individual life sales and application trends. New April and May 2025 data.

Canadian Sales Force and Retention

Calendar-year retention of the Canadian career agent sales force. New 2024 data.

U.S. Consumer Sentiment (July 2025)

There’s been a modest easing of concerns about the economy following April’s sharp rise.

U.S. Individual Annuity Market

Access your one-stop shop for U.S. annuity sales data — benchmark sales and analysis for a range of annuity products, reported by distribution channels and market types. New Q1 2025 Glimpse.

The 401(k) Scorecard

Keep score . . . on the most important quarterly and year-to-date 401(k) sales information.

Capturing the IRA Rollover Market

Learn more about the dynamics of the growing IRA rollover market.

2025 Harnessing Growth Series

As workforce expectations evolve, employers are embracing a more strategic, inclusive, and tech-forward approach to benefits, balancing cost concerns with the need for personalization and flexibility. The integration of digital tools, AI, and broker expertise will enable organizations to better meet the diverse needs of both traditional and freelance talent.

Ascent to Agency Success: Recruiting, Training, and Retaining High Performing Agents in Asia Series

Insights from industry and agency leaders on effective recruiting and retention practices, common mistakes to avoid, and the role of technology in enhancing productivity.

Ascent to Agency Success: Recruiting, Training, and Retaining High Performing Agents in Thailand

This report provides insights from industry and agency leaders on effective recruiting and retention practices, common mistakes to avoid, and the role of technology in enhancing productivity.

Canadian Individual Annuities

Benchmark sales for a range of fixed and segregated fund contracts; by distribution system and province. New Q4 2024 data.

Risks and Opportunities in the Retirement Plans Industry

This report explores the critical risks and transformative opportunities shaping the retirement plans industry, as defined by insights from industry experts.

U.S. Life Insurance Ownership Today: Perception and Reality

LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape.

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