LIMRA Research and Benchmark Studies
Access LIMRA’s research findings to develop and execute effective business strategies for engaging today’s ever-changing markets.
All LIMRA Research
Canadian Group Life and Health Insurance Sales
May 14, 2025
Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New Q1 2025 data.
A Deeper Dive: 2023 Traditional Variable Annuity Market
May 12, 2025
Take a deeper dive into which features (such as durations, and more) were selected in a variable deferred annuity products in 2023.
Ascent to Agency Success: Recruiting, Training, and Retaining High-Performing Agents in Indonesia
May 8, 2025
This report provides insights from industry and agency leaders on effective recruiting and retention practices, common mistakes to avoid, and the role of technology in enhancing productivity.
Life Insurance Unlocked: Engaging Young Minds and Securing Futures
May 8, 2025
Explore key triggers, emotional journeys, and strategies to engage young consumers in understanding and fulfilling their insurance coverage needs.
Life Insurance Unlocked: Engaging Young Minds and Securing Futures
May 8, 2025
Explore key triggers, emotional journeys, and strategies to engage young consumers in understanding and fulfilling their insurance coverage needs.
U.S. Monthly Individual Life Sales
May 7, 2025
Get the latest monthly individual life sales and application trends. New February and March 2025 data.
U.S. Workplace Benefits Life Insurance Sales and In Force
May 5, 2025
Breaking news — see the latest market results for life insurance products sold at the workplace. New Q3 2024 data.
Consumer Sentiment Tracking
May 5, 2025
How are Americans feeling about the economy and our industry? (Updated May 5, 2025)
U.S. Consumer Sentiment (April 2025)
May 5, 2025
Consumer anxiety about the U.S. economy surged in early April as sweeping tariffs led to market fluctuations.
The Future Is Now: Workplace Benefits Distribution Amid a Changing Landscape
May 1, 2025
This whitepaper explores the current state and future direction of workplace distribution through the perspectives of multiple stakeholders (carriers, brokers, and employers). New Executive Summary.
Investing in the Future of Distribution: Sustainable Growth Through Innovation — Executive Summary
May 1, 2025
Unlock insights into how workplace benefits carriers and brokers maximize success in today's workplace benefits market.
A Deeper Dive: 2023 Income Annuity Market
Apr 30, 2025
Take a deeper dive into which features were selected for income annuity products in 2023.
U.S. Individual Life Insurance Sales
Apr 25, 2025
Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Industry Estimates (1975 - 2004).
Canadian Individual Annuities
Apr 25, 2025
Benchmark sales for a range of fixed and segregated fund contracts; by distribution system and province. New Q3 2024 data.