Today’s workplace presents unique opportunities and challenges for engaging today’s consumer. View research and attend networking events for fresh insights that will help you add this channel or improve your results for life and health insurance, retirement, and other products.
Carriers wrote more than $3.37 billion in 2025 total new annualized premium sales through September, a 3% decrease over the same period of 2024.
As workforce expectations evolve, employers are embracing a more strategic, inclusive, and tech-forward approach to benefits, balancing cost concerns with the need for personalization and flexibility. The integration of digital tools, AI, and broker expertise will enable organizations to better meet the diverse needs of both traditional and freelance talent.
What do employee benefit brokers consider most important in recommending workplace benefit carriers to their clients?
See the Retail Distribution page for individual/retail distribution research.
Mar 4, 2026
How are workplace benefits carriers connecting claims across product lines?
Feb 27, 2026
These studies track the number of financial professionals (agents) recruited and hired by U.S. and Canadian companies in the agency-building/affiliated distribution channel. LIMRA's latest data shows a slight recruiting dip in 2025 after two years of post-pandemic growth across U.S. and Canadian affiliated distribution channels.
Feb 20, 2026
Want to know more about the current and future landscape of group disability products?
Feb 19, 2026
How can defined contribution stakeholders and suppliers support employers tasked with leveraging and complying with the provisions of the SECURE Acts? The answer begins with knowing how plan sponsors perceive and understand the implications of these Acts for them and their plans. Full report and Executive Summary available.
Feb 19, 2026
LIMRA and NAILBA conducted the fifth annual intermediary study to learn more about BGAs and IMOs in the United States. View the Executive Summary.
Feb 5, 2026
Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New Q4 2025 data.
Learn the latest developments in sales through agents and advisors, websites, direct marketing, and more.
Explore LIMRA’s United States and Canadian sales compensation research, events, and news.
Examine the life, health, and related employee benefits marketplace from the carrier, employer, employee, and distributor perspectives. New Featured Research — Workplace Life Q4 Results Infographic.
Learn the latest information about products sold at the workplace. New Q3 2025 Workplace Life Insurance Sales infographic and Q3 benchmark trends.
Understand the impact of technology on workplace benefits enrollment and administration.
