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Retail Distribution Research

Find opportunities for retail sales and performance growth by

  • Agents and advisors
  • Websites and apps
  • Direct marketing
  • And more

Latest Retail Distribution Research

See the Workplace Benefits page for workplace distribution research.

The Art and Science of Wholesaling

To explore the current landscape and future of wholesaling, LIMRA surveyed wholesalers to learn about their activities, opinions, interactions with financial professionals, and perspectives on the future.

Retail Distribution Benchmark Studies

Career FP (Agent) Recruiting

Mar 14, 2024

LIMRA’s recruiting studies, conducted semi-annually, track the number of new hires with corresponding periods from the previous year.

FP (Agent) Production and Retention

Dec 8, 2022

Trending now! Follow the annual stats on retention, production performance, and earnings of full-time Financial Professionals (FPs/agents).

Canadian Sales Force and Retention

Jun 9, 2023

Calendar-year retention of the Canadian career agent sales force.

MLEA Compensation, Production, and Retention

Sep 16, 2022

Up or down? View the annual trends on retention, production performance, and earnings of multiple-line exclusive (MLEA) agents.

U.S. Wholesaler Company Practices and Compensation

Mar 4, 2020

LIMRA’s annual Wholesaler Company Practices and Compensation Study provides an opportunity for companies to understand how wholesaling organizations that support both insurance and investment products are compensated.

GDC-Based Compensation Practices

Dec 5, 2022

Take a look at how companies are incorporating GDC-based compensation into their financial professionals' compensation plans — for both insurance and investment products.

Compensation Resource Center

Explore LIMRA’s United States and Canadian sales compensation research, events, and news.

Bank Life Insurance Sales

Dec 20, 2023

LIMRA's bank life insurance sales quarterly benchmark.

Registered Investment Advisor Quarterly Sentiment Study

Sep 22, 2020

This study looks at the key themes relevant to registered investment advisors in the prior quarter.

Related On-Demand Webinars

Strategies and Best Practices for Inclusive Insurance Distribution

5/22/2024 11 a.m. - 12 p.m. EDT

In this forum, Mabyr Valderrama Villabona, Director of Sustainability at FASECOLDA, will address examples of how various markets are implementing inclusive insurance initiatives in a sustainable and profitable way. This session is presented in Spanish with simultaneous Portuguese interpretation.

Related Solutions and Services

Supporting your distribution channels


Identify and target the right underserved markets for your company.

Career Profile

Shine a light on high-potential sales candidates.

Trustworthy Selling

Effectively train and retain your sales professionals to increase their productivity and success in the industry.

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