Retail Distribution

Retail Distribution Research

Find opportunities for retail sales and performance growth by

Agents and advisors
Websites and apps
Direct marketing
And more

Featured Research

The Art and Science of Wholesaling

To explore the current landscape and future of wholesaling, LIMRA surveyed wholesalers to learn about their activities, opinions, interactions with financial professionals, and perspectives on the future.

Inside the Intermediary 3.0: A LIMRA-NAILBA Study – BGA and IMO Survey Results

LIMRA and NAILBA conducted the third annual study to learn more about BGAs and IMOs.

Latest Retail Distribution Research

See the Workplace Benefits page for workplace distribution research.

The Art and Science of Wholesaling

Apr 15, 2024

Advisors and Retirement — Income Planning and the Role of Annuities

Apr 2, 2024

Learn how investment advisors position annuities and provide retirement income planning to their clients.

2023 Insurance Barometer Study

Jan 30, 2024

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

Inside the Intermediary 3.0: A LIMRA-NAILBA Study – BGA and IMO Survey Results

Jan 18, 2024

LIMRA and NAILBA conducted the third annual study to learn more about BGAs and IMOs.

Choosing a Financial Professional: Consumer Perceptions

Nov 13, 2023

Learn which characteristics and methods are most important to consumers when choosing a financial professional.

Cross-Selling Life: The Consumer Perspective

Jun 26, 2023

Would a better understanding of consumer attitudes, preferences, and experiences related to purchasing auto, homeowners, and life insurance from a single company help multi-line companies with their cross-selling efforts?

Retail Distribution Benchmark Studies

Career FP (Agent) Recruiting

Mar 14, 2024

LIMRA’s recruiting studies, conducted semi-annually, track the number of new hires with corresponding periods from the previous year.

FP (Agent) Production and Retention

Dec 8, 2022

Trending now! Follow the annual stats on retention, production performance, and earnings of full-time Financial Professionals (FPs/agents).

Canadian Sales Force and Retention

Jun 9, 2023

Calendar-year retention of the Canadian career agent sales force.

MLEA Compensation, Production, and Retention

Sep 16, 2022

Up or down? View the annual trends on retention, production performance, and earnings of multiple-line exclusive (MLEA) agents.

U.S. Wholesaler Company Practices and Compensation

Mar 4, 2020

LIMRA’s annual Wholesaler Company Practices and Compensation Study provides an opportunity for companies to understand how wholesaling organizations that support both insurance and investment products are compensated.

GDC-Based Compensation Practices

Dec 5, 2022

Take a look at how companies are incorporating GDC-based compensation into their financial professionals' compensation plans — for both insurance and investment products.

Compensation Resource Center

Explore LIMRA’s United States and Canadian sales compensation research, events, and news.

Bank Life Insurance Sales

Dec 20, 2023

LIMRA's bank life insurance sales quarterly benchmark.

Registered Investment Advisor Quarterly Sentiment Study

Sep 22, 2020

This study looks at the key themes relevant to registered investment advisors in the prior quarter.

Related On-Demand Webinars

Global Megatrends

5/13/2021 11 a.m. - 12 p.m. EDT

El mapa de tendencias que vamos a recorrer, en donde tienen protagonismo central las Megatendencias, busca propiciar la comprensión de los cambios que están ocurriendo de una manera estructurada para encontrar elementos esenciales que faciliten la toma de decisiones para adaptarnos y crear nuevas opciones para el futuro.

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