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Retail Distribution Research

Find opportunities for retail sales and performance growth by

  • Agents and advisors
  • Websites and apps
  • Direct marketing
  • And more

Latest Retail Distribution Research

See the Workplace Benefits page for workplace distribution research.

The Changing Face of Agency-Building Distribution

Have you noticed? Within agency-building distribution life insurance is not the dominant product it used to be and new advisor practice models are emerging. What are the implications for the future of this channel?

Digital Landscape: Carrier Website Metrics

How do consumers behave when visiting life insurance websites? We tracked real life website visitors to find out.

Casting Light on the Age of an Independent Insurance Agent

It’s a frequently asked question – what is the average age of an independent insurance agent? There’s no one answer – it’s actually multifaceted. This research will cast light on this complex conundrum.

Retail Distribution Benchmark Studies

Canadian Group Life and Health Insurance Sales

Jan 30, 2020

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

The 401(k) Scorecard

Jan 21, 2020

Keep score . . . on the most important quarterly and year-to-date 401(k) sales information.

U.S. Worksite/Voluntary Sales and In Force

Jan 6, 2020

Results are in! View the latest market stats on 100 percent-employee-paid products sold at the workplace.

U.S. Workplace Benefits Life Insurance Sales and In Force

Jan 6, 2020

Breaking news — see the latest market results for life insurance products sold at the workplace.

Not-For-Profit Retirement Market

Dec 30, 2019

Take a closer look — participant, contribution, and asset benchmarks within not-for-profit retirement plans, with data categorized by product, plan type, and market segment.

U.S. Workplace Dental Contact Center Metrics

Dec 14, 2019

Drill down for the latest key metrics for group dental contact centers.

Bank Life Insurance Sales

Dec 12, 2019

LIMRA's bank life insurance sales quarterly benchmark.

Fact Book on Retirement Income

Dec 6, 2019

This study provides an analysis of the retirement income market by different segments, demographics, or retirement status.

Canadian Individual Life Insurance Sales

Dec 2, 2019

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Canadian Individual Critical Illness Insurance Sales

Nov 25, 2019

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies.

U.S. Individual Life Insurance Sales

Nov 25, 2019

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Individual Life Insurance Forecast

Nov 8, 2019

LIMRA’s forecast of individual life insurance sales in the United States over the next four years.

MLEA Compensation, Production, and Retention

Nov 5, 2019

Up or down? View the annual trends on retention, production performance, and earnings of multiple-line exclusive (MLEA) agents.

Agent Production and Retention

Oct 29, 2019

Trending now! Follow the annual stats on retention, production performance, and earnings of full-time agents.

Stable Value and Funding Agreement Products Sales and Assets

Sep 30, 2019

See what the survey says . . . about bank and insurance company sales and asset data by major product line in a study jointly sponsored by the LIMRA Secure Retirement Institute and the Stable Value Investment Association.

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