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Retail Distribution

Retail Distribution Research

Find opportunities for retail sales and performance growth by

  • Agents and advisors
  • Websites and apps
  • Direct marketing
  • And more

Latest Retail Distribution Research

See the Workplace Benefits page for workplace distribution research.

Taking the Pulse of Consumers in Singapore: Global Consumer Pulse 2022

Mar 8, 2023

The biannual Global Consumer Pulse series provides a side-by-side comparison of life insurance-related metrics and sentiments from 12 key market consumers around the globe. This report centers on Singapore.

Reimagining Growth: The LIMRA-EY Experienced Financial Professional Study

Jan 20, 2023

LIMRA and EY partnered to explore the needs and perspectives of experienced financial professionals representing insurance, investment, and advisor practice models in an environment of profound change.

Inside the Intermediary 2.0: BGA and IMO Survey Results

Jan 10, 2023

LIMRA and NAILBA conducted the second annual multicomponent study to learn more about BGAs and IMOs.

The Purchase Funnel

Dec 16, 2022

Millions of American households shopped for and purchased individual life insurance in the past two years.

U.S. Sales Capacity – A Census of Affiliated FPs

Dec 12, 2022

This periodic survey counts the number of U.S. financial professionals (FPs) in the affiliated distribution channels which include: agency-building, multiple-line exclusive agents (MLEA), and home service.

Taking the Pulse of Consumers in India: Global Consumer Pulse 2022

Dec 2, 2022

The biannual Global Consumer Pulse series provides a side-by-side comparison of life insurance-related metrics and sentiments from 12 key market consumers around the globe. This report centers on India.

Retail Distribution Benchmark Studies

Affiliated FP (Agent) Recruiting

Mar 2, 2022

Do you know . . . how many new hires were recruited in the United States and Canada in the affiliated distribution channels? Find out here!

FP (Agent) Production and Retention

Dec 8, 2022

Trending now! Follow the annual stats on retention, production performance, and earnings of full-time Financial Professionals (FPs/agents).

Canadian Sales Force and Retention

May 27, 2022

Calendar-year retention of the Canadian career agent sales force.

MLEA Compensation, Production, and Retention

Sep 16, 2022

Up or down? View the annual trends on retention, production performance, and earnings of multiple-line exclusive (MLEA) agents.

U.S. Wholesaler Company Practices and Compensation

Mar 4, 2020

LIMRA’s annual Wholesaler Company Practices and Compensation Study provides an opportunity for companies to understand how wholesaling organizations that support both insurance and investment products are compensated.

GDC-Based Compensation Practices

Dec 5, 2022

Take a look at how companies are incorporating GDC-based compensation into their financial professionals' compensation plans — for both insurance and investment products.

Compensation Resource Center

Explore LIMRA’s United States and Canadian sales compensation research, events, and news.

Bank Life Insurance Sales

Dec 15, 2022

LIMRA's bank life insurance sales quarterly benchmark. Updated 03/14/2022.

Registered Investment Advisor Quarterly Sentiment Study

Sep 22, 2020

This study looks at the key themes relevant to registered investment advisors in the prior quarter.

Related On-Demand Webinars

Global Megatrends

5/13/2021 11:00 AM EDT - 12:00 EDT

El mapa de tendencias que vamos a recorrer, en donde tienen protagonismo central las Megatendencias, busca propiciar la comprensión de los cambios que están ocurriendo de una manera estructurada para encontrar elementos esenciales que faciliten la toma de decisiones para adaptarnos y crear nuevas opciones para el futuro.

Evolution or Revolution? The Pandemic’s Impact on Bancassurance Business

3/25/2021 11:00 AM EDT - 12:00 EDT

An expert panel discussion, guided by LIMRA.

5 in 15: What’s on the Minds of External Wholesalers?

3/16/2021 1:00 PM EDT - 1:15 EDT

This webinar will share five key findings in 15 minutes from a recent survey of external wholesalers on how they are thinking about the future including support and training needs, travel expectations, virtual communication, and much more.

Master of Distribution (M.O.D.): How to Transform from 4G to 5G in a Remote World

3/2/2021 10:00 AM (Hong Kong) - 11:00 (Hong Kong)

How has the COVID-19 pandemic impacted how your distribution channel engages with prospects and clients across industries and geographies? How has physical distancing and other quarantine measures affected in-person activities?

Pandemics and Predictions: Transformation in the Life Insurance Industry

11/10/2020 2:00 PM EST - 3:00 EST

The global economy and pandemic are transforming the life insurance industry. Both have accelerated existing trends and created new opportunities. Yesterday's best practices are quickly becoming today's table stakes.

Canadian Wholesaling: Where’s the Puck Going?

11/5/2020 1:00 PM EST - 1:30 EST

This joint webinar by LIMRA and EY, will feature results from Redefining Wholesaling: The LIMRA-EY Canadian Wholesaler study.

The Future of Wholesaling

7/23/2020 1:00 PM EDT - 1:45 EDT

This joint webinar by LIMRA and EY, will feature results from New Expectations: The LIMRA-EY Future of Wholesaling study.

The Five Things Advisors Are Saying About COVID-19 in 15 Minutes

4/2/2020 12:00 PM EDT - 12:15 EDT

LIMRA conducted a survey of 550 advisors to find out how they are adapting to meet the needs of their clients as the country faces the safety and economic challenges as a result of COVID-19.

Related Solutions and Services

Supporting your distribution channels

IntelliGrowth

Identify and target the right underserved markets for your company.

Career Profile

Shine a light on high-potential sales candidates.

Trustworthy Selling

Continue to deliver valuable sales effectiveness training to your financial professionals no matter where they’re located.

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Related Committees and Study Groups