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Retail Distribution Research

Find opportunities for retail sales and performance growth by

  • Agents and advisors
  • Websites and apps
  • Direct marketing
  • And more

Featured Research

Latest Retail Distribution Research

See the Workplace Benefits page for workplace distribution research.

Taking the Pulse of Consumers in India: Global Consumer Pulse 2022

The biannual Global Consumer Pulse series provides a side-by-side comparison of life insurance-related metrics and sentiments from 12 key market consumers around the globe. This report centers on India.

The Purchase Funnel

Millions of American households shopped for and purchased individual life insurance in the past two years.

Taking the Pulse of Consumers in Hong Kong: Global Consumer Pulse 2022

The biannual Global Consumer Pulse series provides a side-by-side comparison of life insurance-related metrics and sentiments from 12 key market consumers around the globe. This report centers on Hong Kong.

Deferred Annuity Buyers and Non-Buyers

Learn investor attitudes, relationships with advisors, and feelings about the deferred annuity purchase process.

MarketScan: Field Leader Training Programs

Do field leaders have the skills and competencies needed to thrive in today’s changing business environment?

Retail Distribution Benchmark Studies

Affiliated FP (Agent) Recruiting

Mar 2, 2022

Do you know . . . how many new hires were recruited in the United States and Canada in the affiliated distribution channels? Find out here!

FP (Agent) Production and Retention

Dec 21, 2021

Trending now! Follow the annual stats on retention, production performance, and earnings of full-time Financial Professionals (FPs/agents).

Canadian Sales Force and Retention

May 27, 2022

Calendar-year retention of the Canadian career agent sales force.

MLEA Compensation, Production, and Retention

Sep 16, 2022

Up or down? View the annual trends on retention, production performance, and earnings of multiple-line exclusive (MLEA) agents.

U.S. Wholesaler Company Practices and Compensation

Mar 4, 2020

LIMRA’s annual Wholesaler Company Practices and Compensation Study provides an opportunity for companies to understand how wholesaling organizations that support both insurance and investment products are compensated.

GDC-Based Compensation Practices

Oct 6, 2020

Take a look at how companies are incorporating GDC-based compensation into their financial professionals' compensation plans — for both insurance and investment products.

Compensation Resource Center

Explore LIMRA’s United States and Canadian sales compensation research, events, and news.

Bank Life Insurance Sales

Mar 14, 2022

LIMRA's bank life insurance sales quarterly benchmark. Updated 03/14/2022.

Registered Investment Advisor Quarterly Sentiment Study

Sep 22, 2020

This study looks at the key themes relevant to registered investment advisors in the prior quarter.

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Related Solutions and Services

Supporting your distribution channels

IntelliGrowth

Identify and target the right underserved markets for your company.

Career Profile

Shine a light on high-potential sales candidates.

Trustworthy Selling

Continue to deliver valuable sales effectiveness training to your financial professionals no matter where they’re located. Honorable mention for 2021 Top 25 Sales Training Company as recognized by Selling Power.

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Related Committees and Study Groups