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New York Life

Empower Success with Exclusive Resources

As a New York Life employee, your LIMRA and LOMA membership provides exclusive access to a wealth of valuable industry resources.

Maximize your membership benefits and unlock thousands of research reports, stay ahead with the latest industry trends, and explore a comprehensive collection of data points.

Hand-Picked Resources

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Life Insurance Resources, Hand-Picked for Marketers Like You

Gain exclusive access to research and stay ahead with the latest industry trends.

Ensuring a Protected Tomorrow with Life Insurance

Get critical insights into how overcoming common misconceptions about life insurance can help protect and inform more Americans.

Life Insurance Unlocked: Engaging Young Minds and Securing Futures

Explore key triggers, emotional journeys, and strategies to engage young consumers in understanding and fulfilling their insurance coverage needs.

U.S. Consumer Sentiment (July 2025)

There’s been a modest easing of concerns about the economy following April’s sharp rise.

Insurance

View the latest consumer and sales information for individual and worksite life insurance. New Q3 2024 life sales infographic.

We’ll help you make fact-based, strategic business decisions

Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.

Benefits Understanding: The Intention Action Gap

Oct 29, 2025

Despite high employee interest in understanding workplace benefits, many still struggle to engage meaningfully with the information provided.

U.S. Consumer Sentiment (October 2025)

Oct 29, 2025

The first week of the government shutdown saw no surge in Americans' economic anxiety.

Bridging the Gap: Empowering Hispanic Consumers in the Life Insurance Market

Explore key data driving the coverage gap and strategies to turn interest into action.

U.S. Consumer Sentiment (July 2025)

Aug 11, 2025

There’s been a modest easing of concerns about the economy following April’s sharp rise.

Upcoming Conferences and Webinars

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Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

Insider Insights Podcast: Engaging the Next Generation — Rethinking Life Insurance for Young Consumers

In this episode of Insider Insights, LIMRA’s Severine Suski and Steve Wood explore how life insurers can better engage young adults aged 24–35. Drawing from recent qualitative research, they discuss the barriers young consumers face, the emotional hurdles in purchasing life insurance, and the evolving role of social media in financial education. From TikTok to YouTube, discover how humor, authenticity, and storytelling can help carriers connect with the next generation of policyholders.

Spotlight on Ann McGarry, CMO at Securian Financial

Rebranding a 138-year-old company isn’t easy — but Ann McGarry made it resonate inside and out. Explore how bold leadership and vision can reshape brands.

Be in Pole Position: Align Marketing and Distribution

Aligning marketing and distribution can drive growth, protect more families, and close the coverage gap. See how perfect alignment leads to success.

Insider Insights Podcast: A Conversation with Kelley Gay, CMO, OneAmerica Financial

Kelley Gay, chief marketing officer at OneAmerica Financial sits down with Tina Beckwith, chief marketing officer at LIMRA and LOMA to discuss leadership approaches that empower teams, key qualities of an effective CMO, and the challenges shaping today’s consumers.

Related Solutions & Professional Development

You have exclusive member access to solutions and LOMA professional development courses to help your organization succeed and optimize employee success.

RightChoice System

An all-new assessment system that is tailored-made to fit your individual recruiting needs.

Insurance Immersion

A unique, instructor-led program that provides a comprehensive overview of the industry and how insurers operate.

Committees & Study Groups

Our committees and study groups offer unique opportunities to connect with industry peers, tackle common business challenges together, and shape the future of LIMRA's research and training programs. Engage in focused discussions on emerging issues, expand your network, and gain insights from expert industry speakers.

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Insider Insights Podcast

Listen to LIMRA’s new Insider Insights Podcast Series, where our experts discuss hot topics and key trends that are influencing the financial services industry.

Industry news2use

This semi-weekly newsletter showcases important global financial services industry updates and links to related LIMRA and LOMA resources. Please subscribe to receive Industry news2use in your inbox on Tuesdays and Thursdays.

MarketFacts

Access insightful thought leadership on the forces driving the financial services industry.

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LIMRA and LOMA: Advancing the financial services industry by empowering our members with knowledge, insights, connections, and solutions

For more than a century, we’ve served as the largest trade association supporting the insurance and related financial services industry. Today, we’re working with over 700 member companies around the world to help them understand industry trends, inform their strategies, develop their talent, and create solutions that advance the industry.

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