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Closing the Life Insurance Coverage Gap

Help Protect Our Families

The COVID-19 pandemic has increased Americans' anxieties around their physical and financial security. At this pivotal moment, our industry has an opportunity and obligation to help more families secure the financial protection they need.

Eight associations — LL Global, ACLI, Finseca, LIDMA, Life Happens, MDRT, NAIFA, and NAILBA — have launched an industry-focused campaign to create awareness and drive education about the life insurance coverage gap in the United States. Together, we are leveraging our organizations’ unique expertise and resources to support life insurers and financial professionals as they help Americans get the life insurance coverage they need to protect their loved ones.

The Help Protect Our Families landing page offers consumer insights, best practices, thought leadership, and social media content to download and share with colleagues, clients, and consumers.

Join us for the related webinar: The Future of Life Insurance: Reimagining the Industry for the Decade Ahead

Help Protect Our Families

Introducing the Campaign

David Levenson, LL Global President & CEO explains the new initiative to help improve life insurance coverage in the United States.

Watch the Video

Upcoming Conferences

2021 Distribution Conference for Financial Services

2/25/2021 - 3/26/2021

Dedicated to helping distribution executives and professionals achieve ever-greater success, this conference will present leading-edge strategies to enhance operations and increase sales. It is the premier event for anyone with a vested interest in channel growth, productivity, and reshaping distribution to succeed in the United States and Canada.


2021 Compliance & Financial Crimes Conference

3/26/2021 - 4/26/2021

We have expanded the scope and name of our conference to encompass the real-world threats and compliance issues we are facing today. The Regulatory Compliance Exchange has evolved, expanded, and been renamed the Compliance and Financial Crimes Conference.


Upcoming Webinars

The Impact of COVID-19 on Life Insurance Customer Experience

2/10/2021 1 - 2 p.m. EST

In this webinar, LIMRA and BCG will highlight findings from research examining the experiences across the customer journey for individuals who purchased and managed life policies after the onset of the pandemic.

Elevating Customer Centricity

2/18/2021 11 a.m. - 12 p.m. EST

In this webinar, Sureify’s CEO Dustin Yoder will be joined by Betty Schick, Senior Vice President and Chief Experience Officer at AAA Life to discuss the growing importance of customer centric development.

5 in 15: What’s on the Minds of External Wholesalers?

3/16/2021 1 - 1:15 p.m. EDT

This webinar will share five key findings in 15 minutes from a recent survey of external wholesalers on how they are thinking about the future including support and training needs, travel expectations, virtual communication, and much more.

On Demand Webinars

Washington Update on Insurance and Annuities

The shift in political power will affect the insurance and annuity industry. Bryan Keene and Chris Gaston from Davis & Harmon shared their thoughts on the future of regulation and legislation.

Tips for Success in Social Media and Financial Advice

This webinar profiles the market for financial advice and the use of social media among those seeking an advisor.

Canadian Wholesaling

This joint webinar by LIMRA and EY features results from Redefining Wholesaling: The LIMRA-EY Canadian Wholesaler Study.

Go Beyond the Webinars

Tips for Success in Social Media and Financial Advice

To learn more about the evolution of the annuity industry read our 2020 Insurance Barometer Study.

Canadian Wholesaling: Where’s the Puck Going?

Take a deeper dive on this topic by exploring our research: Redefining Wholesaling: The LIMRA-EY Canadian Wholesaler Study and Wholesaling in Canada — A Tale of Two Countries.

Insurance Research

2020 Insurance Barometer Study

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States. The study objectives are to measure financial concern among American consumers and relate these findings to financial behaviors, with a particular focus on life insurance. (Tech report added Sept. 2020.)

COVID-19 Low Interest Rate Environment Cash Flow Testing Survey — December Update

Results of a second 2020 survey of company practices around cash flow testing in the current low interest rate environment.

New Expectations: The LIMRA-EY Future of Wholesaling Study

The challenge for wholesalers and the carriers they represent is to retain the fundamental attributes that remain most valuable to advisors while simultaneously adapting to address powerful forces impacting the financial services industry.

Financial Wellness Research

A Measure of Financial Wellness

As the COVID-19 pandemic propelled consumers down the path of holistic financial wellness, its growing importance spurred LIMRA to work with a task force of association members to define and measure consumer financial wellness.

The Role of Emergency Savings in Financial Wellness

Emergency savings — a need and an opportunity.

The State of Emergency (Savings)

Emergency savings — a need and an opportunity.

Extending the Life Insurance Value Proposition

The wellness economy is flourishing as consumers increasingly seek to understand the implications of their lifestyle on their overall health. Insurance companies can harness this momentum by more closely aligning the incentives of the insured with the insurer.

Professional Development

New to the Industry? Get the Facts in This 2-Hour Overview

Join your industry peers in Learning LIVE: Life Insurance Industry Overview. Our expert instructor helps you understand how the industry is organized, why regulation plays such a big role, and how disruptors like data analytics and AI are changing how insurers do business. Space is limited, so register today! Details and register.

Navigate Your Path to Success With This Short Webinar!

2/10/2021 11:00 AM - 12:00 PM EST
In today’s challenging business environment, it’s important to understand how your actions contribute to the overall success of your organization. Join us for an Advance Your Knowledge Webinar: Navigating a Path to Success. as we cover LOMA’s certificate-level programs that can help you develop industry acumen and grow in your career. You'll learn about our course curriculum and how to choose the right path for you! More AYK Webinars.


Earn Your FLMI Designation Without a Proctored Exam!

Gain valuable knowledge on the life insurance industry with the Fellow, Life Management Institute (FLMI) program. This self-paced program delivers the life insurance knowledge you need to meet an ever-changing business environment and prepare for future advancement. Now the entire FLMI program is available with self-proctored exams! Study any time and complete each exam to get one step closer to completing your designation. Learn more and enroll

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