LIMRA.com and LOMA.org will be offline for scheduled maintenance on September 14, 2026, from 7 p.m. to 12 a.m. ET.
Innovating Support for Members
At LIMRA and LOMA, our purpose is to advance the financial services industry by empowering our members with knowledge, insights, connections, and solutions.
Learn more about how we can support your financial professionals and employees along their career journey.
Our purpose is to advance the financial services industry by empowering our members with knowledge, insights, connections, and solutions.
For over a century, we’ve served as the largest trade association supporting the insurance and related financial services industry. Today, we’re working with over 700 member companies worldwide to help them understand industry trends, inform their strategies, develop their talent, and create solutions that advance the industry.
Serving Members for Over 100 Years
- 50+ Million candidates assessed
- More than 3,000 field managers and sales advisors trained yearly
- 200,000+ designations awarded in the past 10 years
- Over 65,000 worldwide professional development course enrollments per year
- Issuing over 35,000 Rewards & Recognition awards annually
Membership provides access to a wide range of benefits, including member pricing on industry-specific hiring assessments, education programs, training solutions, and professional designations. Members also gain exclusive access to Rewards and Recognition programs, industry research reports, the LOMA and LIMRA Information Centers, and the thought leadership publications. Additionally, membership offers networking opportunities through executive forums, conferences, seminars, and workshops.
DOWNLOAD MEMBERSHIP PAMPHFLET HERE
Industry-Leading Solutions to Solve Your Business Challenges
Identify, recruit, train, develop, and retain outstanding sales professionals and managers with our suite of solutions.
LIMRA's internationally recognized awards program evaluates and recognizes recruiters and managers.
A variety of accreditation tools such as certificates, plaques, and digital badges are also available.
Verify Accreditation
A Sales Effectiveness Program with Proven Results!
Designed to help financial professionals succeed through:
- Improve connections with understanding buyer psychology and behavioral economics.
- Adapt selling style to maximize communication flexibility.
- Deepen existing client relationships through strategic client management practices.
- Increase engagement and build stronger relationships through the art of questioning.
- Obtain high quality favorable introductions with confidence.
- Integrate the habits and peak performance psychology of top performers.
More than 20,000 graduates worldwide have improved their productivity by 25% or more.
Learn More
Which applicants have the qualities to succeed in a sales career?
LIMRA's proprietary aptitude test, Career Choice, which has been developed through years of research specifically for the insurance industry, will answer this question. This brief questionnaire gathers information about a candidate's personality and background, predicts a candidate's potential for success in sales, and assesses the following
- Productivity potential
- Entrepreneurial spirit
- Prospecting courage
- Closing confidence
Learn More
Help New Managers Develop Core Management Skills
Pacesetter helps your new managers perform core elements of their job at a higher level than ever. This 4.5-day program:
- Focuses on the core skills of recruiting, selecting, training, and managing today’s "Gen Next" agents
- Enhances understanding of core skills through experiential exercises
- Ensures new skills are implemented via in-program action planning and post-program virtual coaching
- Elevates manager performance to reduce turnover and deliver a powerful ROI (return on investment)
Learn More
Make Meaningful Connections with Upcoming Conferences and Webinars
Sep
15
The Employee Reality Check: What the 2026 BEAT Study Reveals About Employee Needs Now
Webinar
Who Attends
Join us for a data-driven discussion highlighting new findings from the 2026 Benefits and Employee Attitude Tracker (BEAT) Study. As financial concerns rise and benefit complexity persists, this session will explore how employees are approaching benefit decisions, what they’re willing to spend, and shifting preferences for how benefits information is delivered.
Highlights
What do employees really think about their benefits — what challenges are they facing?
Join us for a data-driven discussion highlighting new findings from the 2026 Benefits and Employee Attitude Tracker (BEAT) Study. As financial concerns rise and benefit complexity persists, this session will explore how employees are approaching benefit decisions, what they’re willing to spend, and shifting preferences for how benefits information is delivered.
Designed for benefits leaders, carriers, and workplace strategists, this webinar will provide timely insights and practical considerations to help align benefits offerings and communication strategies with what employees need most right now.
Sep
16
The Next Wave: Four Trends Reshaping Life & Annuities
Webinar
Who Attends
Join Bill Egbert, Managing Editor of Life Annuity Specialist, for a timely discussion on the trends shaping the market, including reinsurance, private credit, RILAs, and in-plan annuities.
Highlights
Interested in where the life insurance and annuity industry is headed? This session is for you.
Join Bill Egbert, Managing Editor of Life Annuity Specialist, for a timely discussion on the trends shaping the market, including reinsurance, private credit, RILAs, and in-plan annuities. Gain insights into the opportunities, challenges, and innovations driving the future of the industry.
Sep
17
The Annuity Insider Report: Second Quarter 2026
Webinar
Who Attends
Join Keith Golembiewski and Teddy Panaitisor as they analyze the second quarter results, highlight key shifts across product lines and distribution channels, and discuss the opportunities and risks that could shape the industry's trajectory through 2026-2028.
Highlights
The annuity market continues to demonstrate remarkable resilience amid a changing economic landscape. While interest rates have begun to ease from recent highs, they remain supportive of consumer demand, and ongoing market volatility continues to reinforce the value of protection, accumulation, and guaranteed income solutions. Against this backdrop, the industry recorded its 11th consecutive quarter of more than $100 billion in sales, underscoring the enduring appeal of annuities among both financial professionals and consumers.
As the market enters its next phase, critical questions are emerging. How will systemic factors influence product design and competitive positioning? What role will demographic trends, consumer demand, and evolving distribution models play in sustaining growth? And which headwinds could challenge momentum in the years ahead?
Join Keith Golembiewski and Teddy Panaitisor as they analyze the second quarter results, highlight key shifts across product lines and distribution channels, and discuss the opportunities and risks that could shape the industry's trajectory through 2026-2028. This data-driven webinar will provide actionable insights to help industry leaders navigate an evolving market environment.
Magazines and Newsletters Highlighting Industry Trends and Thought Leadership
Access insightful thought leadership on the forces driving the financial services industry.
This semi-weekly newsletter showcases important global financial services industry updates and links to related LIMRA and LOMA resources. Please subscribe to receive Industry news2use in your inbox on Tuesdays and Thursdays.
Connecting our members to knowledge, insights, and solutions for insurance, retirement, and workplace benefits every month.