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In its second year, the Help Protect Our Families campaign aims to improve Americans’ future financial security by reducing the life insurance coverage gap in the United States.

This year, in partnership with seven other trade associations and 76 life insurance carriers and distributors, the campaign will focus on an underserved market each month.

August: Life Insurance Offers Financially Stressed Middle-Income Americans a Sense of Security

Strengthening Financial Security for Middle-Income Americans

View a fact sheet highlighting key facts about middle-income Americans and life insurance.

Life Insurance Is the Foundation of Financial Security for Middle-Income Americans

View this infographic of the many ways middle-income Americans use life insurance to support their financial goals.

LinkedIn LIVE Event

Join LIMRA and the American Council of Life Insurers to learn about middle-income Americans’ perceptions about life insurance. Date/Time: Wednesday, Aug. 24, at 1 p.m. EDT. To learn more or register, visit: Help Protect Our Families LinkedIn Live Event


2022 Help Protect Our Families Campaign launches!

Dave Levenson shares details on the campaign’s focus in its second year. View/share the video.

Shareable Content

Content to Download and Share With Colleagues, Clients and Consumers

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Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

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