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In its second year, the Help Protect Our Families campaign aims to improve Americans’ future financial security by reducing the life insurance coverage gap in the United States.
This year, in partnership with seven other trade associations and 76 life insurance carriers and distributors, the campaign will focus on an underserved market each month.
November: Forty Percent of Employees Are Uncertain Whether They Have Workplace Life Insurance
Read a fact sheet highlighting employees’ views about workplace life insurance benefits.
View an infographic about the critical role workplace life insurance plays in families’ financial security.
Dave Levenson shares details on the campaign’s focus in its second year. View/share the video.
Shareable Content
Content to Download and Share With Colleagues, Clients and Consumers
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A majority of Hispanic Americans say they are living with a life insurance coverage gap. Learn about their perceptions and priorities to help these 22 million consumers get the coverage they need.
More than 100 million Americans live with a life insurance coverage gap. Learn more about their perceptions about life insurance and how best to help them get the coverage they need.
Four in 10 middle-income adults don’t have enough life insurance. Learn more about their financial concerns and preferences around life insurance.
Millennials represent the largest market opportunity for life insurers. They are at a prime life stage to purchase life insurance
LGBTQ Americans are far less likely than non-LGBTQ to own life insurance. Learn more about their financial priorities and views about life insurance to better engage and educate these consumers about the importance of life insurance protection.
Asian Americans are the fastest growing market segment in the U.S. Learn more about their perceptions and behaviors about life insurance and other financial concerns.
Although there is an increased interest in life insurance, ownership is not keeping pace.
Find information about women’s perceptions and motivations for buying life insurance and opportunities to engage this important market.
Learn about the Black American market. Find insights about Black American’s financial concerns and priorities and their views and behaviors about life insurance.
Insights About Life Insurance
