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In its second year, the Help Protect Our Families campaign aims to improve Americans’ future financial security by reducing the life insurance coverage gap in the United States.
This year, in partnership with seven other trade associations and 76 life insurance carriers and distributors, the campaign will focus on an underserved market each month.
View a research briefing sharing detailed information about the size and scope of the women’s market opportunity for our industry. Briefing only available to LIMRA members.
View this fact sheet highlighting women’s attitudes and behaviors about life insurance.
View this infographic sharing key facts about women and life insurance.
Read an article by ACLI CEO Susan Neely discussing the economic empowerment life insurance and the industry provide to women.
Read a Life Happens’ article about the life insurance ownership gender gap and some of the factors that contribute to it.
Watch a video about one family’s struggle following the death of the mother who was uninsured.
Dave Levenson shares details on the campaign’s focus in its second year. View/share the video.
Content to Download and Share With Colleagues, Clients and Consumers
Director, Public Relations
Work Phone: (860) 285-7787
Mobile Phone: (703) 447-3257
Senior Public Relations Specialist
Work Phone: (860) 298-3920
Mobile Phone: (413) 530-6184
