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In its second year, the Help Protect Our Families campaign aims to improve Americans’ future financial security by reducing the life insurance coverage gap in the United States.

This year, in partnership with seven other trade associations and 76 life insurance carriers and distributors, the campaign will focus on an underserved market each month.

March: A Focus on Women

U.S. Life Insurance Markets: Women's Brief

View a research briefing sharing detailed information about the size and scope of the women’s market opportunity for our industry. Briefing only available to LIMRA members. 

Understanding the Women’s Market

View this fact sheet highlighting women’s attitudes and behaviors about life insurance.

Meeting the Opportunity

View this infographic sharing key facts about women and life insurance.

ACLI IMPACT: Empowering Women

Read an article by ACLI CEO Susan Neely discussing the economic empowerment life insurance and the industry provide to women.

Women and the Life Insurance Gender Gap

Read a Life Happens’ article about the life insurance ownership gender gap and some of the factors that contribute to it.

Life Happens’ Real Life Story: A Hard Road

Watch a video about one family’s struggle following the death of the mother who was uninsured.


2022 Help Protect Our Families Campaign launches!

Dave Levenson shares details on the campaign’s focus in its second year. View/share the video.

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Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

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