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In its second year, the Help Protect Our Families campaign aims to improve Americans’ future financial security by reducing the life insurance coverage gap in the United States.

This year, in partnership with seven other trade associations and 76 life insurance carriers and distributors, the campaign will focus on an underserved market each month.

October: Helping Hispanic Americans Protect Their Financial Security

Hispanic Americans: A Growing Population With an Increasing Need for Life Insurance

View an infographic pointing out the unique aspects of the Hispanic American market.  

Understanding the Hispanic Market

View a fact sheet highlighting key insights about Hispanics and life insurance.

Hispanic Americans: Life Insurance Ownership and Attitudes

Read this supplemental report to the 2022 Insurance Barometer study, focused on the Hispanic American market. (Available to LIMRA members only)


2022 Help Protect Our Families Campaign launches!

Dave Levenson shares details on the campaign’s focus in its second year. View/share the video.

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Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

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