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In its second year, the Help Protect Our Families campaign aims to improve Americans’ future financial security by reducing the life insurance coverage gap in the United States.
This year, in partnership with seven other trade associations and 76 life insurance carriers and distributors, the campaign will focus on an underserved market each month.
February: A Focus on Black Americans
View a research briefing sharing detailed information about the size and scope of the Black American market opportunity for our industry.
ACLI CEO Susan Neely speaks to a panel of experts about wealth disparities in the U.S. and how our industry can help address them. Watch the video.
A video highlighting the life insurance industry’s focus on securing the future of all Americans. Watch it here.
ACLI CEO Susan Neely speaks to Ted Daniels, founder and CEO of the Society for Financial Education and Professional Development, and his team about the importance of financial literacy. Watch the video.
A story about a Black American police officer’s family following their devastating loss and the lifeline his life insurance provided. Watch the video.
A video showing how life insurance can provide for loved ones and empower their dreams. Watch it here.
Dave Levenson shares details on the campaign’s focus in its second year. View/share the video.
Forty percent of employees are uncertain whether or not they have workplace life insurance.
A majority of Hispanic Americans say they are living with a life insurance coverage gap. Learn about their perceptions and priorities to help these 22 million consumers get the coverage they need.
More than 100 million Americans live with a life insurance coverage gap. Learn more about their perceptions about life insurance and how best to help them get the coverage they need.
Four in 10 middle-income adults don’t have enough life insurance. Learn more about their financial concerns and preferences around life insurance.
Millennials represent the largest market opportunity for life insurers. They are at a prime life stage to purchase life insurance
LGBTQ Americans are far less likely than non-LGBTQ to own life insurance. Learn more about their financial priorities and views about life insurance to better engage and educate these consumers about the importance of life insurance protection.
Asian Americans are the fastest growing market segment in the U.S. Learn more about their perceptions and behaviors about life insurance and other financial concerns.
Although there is an increased interest in life insurance, ownership is not keeping pace.
Find information about women’s perceptions and motivations for buying life insurance and opportunities to engage this important market.
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Insights About Life Insurance