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In its second year, the Help Protect Our Families campaign aims to improve Americans’ future financial security by reducing the life insurance coverage gap in the United States.

This year, in partnership with seven other trade associations and 76 life insurance carriers and distributors, the campaign will focus on an underserved market each month.

July: Millennials — the Largest Market Opportunity for Life Insurance

Millennials Represent Largest Market Opportunity for Life Insurers

View this infographic illustrating how Millennials are at a prime life stage to purchase life insurance

Engaging the Millennial Market

View a fact sheet highlighting key facts about Millennials and life insurance.

LinkedIn LIVE Event: Addressing the Life Insurance Coverage Gap Among the Hispanic Community

Register to attend LIMRA and Life Happens on July 12, at 1 p.m. EDT to learn how the industry can engage and educate Hispanic consumers about life insurance.

Twitter Chat on Millennials and Life Insurance

Join LIMRA and ACLI for Twitter Chat on July 20, at 2 p.m. EDT to discuss ways to help more Millennials get life insurance coverage,

Five Reasons Why Millennials Should Own Life Insurance

View a flyer offering five reasons why Millennials should have life insurance.


2022 Help Protect Our Families Campaign launches!

Dave Levenson shares details on the campaign’s focus in its second year. View/share the video.

Shareable Content

Content to Download and Share With Colleagues, Clients and Consumers

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Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

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