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Help Protect Our Families - 2022 Top-Level Results

Asian Americans are the fastest growing market segment in the U.S. Learn more about their perceptions and behaviors about life insurance and other financial concerns.

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Help Protect Our Families - 2021

April: The Consumer Contradiction —
Rising Interest, Declining Ownership

Consumer Interest and Need for Life Insurance Remain Elevated

View this fact sheet with new findings about trends in life insurance ownership from the 2022 Insurance Barometer Study.

COVID-19 Remains Top of Mind: U.S. Life Insurance Ownership Trends

View this infographic highlighting how COVID-19 continues to impact consumers’ perceptions about life insurance.

Insights from the 2022 Insurance Barometer Study

Watch this video LIMRA CEO David Levenson and Life Happens CEO Faisa Stafford share initial results from the 2022 Insurance Barometer Study.

On-Demand Webinar: Help Protect Our Families: Exploring the U.S. Life Insurance Coverage Gap

Watch a recording of the webinar to learn new findings about life insurance ownership and which market segments are most interested in purchasing life insurance. Download slide presentation.

 

2022 Help Protect Our Families Campaign launches!

Dave Levenson shares details on the campaign’s focus in its second year. View/share the video.

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Help Protect Our Families: Engaging Consumers During LIAM 2022

More than 100 million Americans live with a life insurance coverage gap. Learn more about their perceptions about life insurance and how best to help them get the coverage they need.

Help Protect Our Families - Middle-Income Americans

Four in 10 middle-income adults don’t have enough life insurance. Learn more about their financial concerns and preferences around life insurance.

Help Protect Our Families - Millennials

Millennials represent the largest market opportunity for life insurers. They are at a prime life stage to purchase life insurance

Help Protect Our Families - LGBTQ Market

LGBTQ Americans are far less likely than non-LGBTQ to own life insurance. Learn more about their financial priorities and views about life insurance to better engage and educate these consumers about the importance of life insurance protection.

Help Protect Our Families - Asian Americans

Asian Americans are the fastest growing market segment in the U.S. Learn more about their perceptions and behaviors about life insurance and other financial concerns.

Help Protect Our Families - Women

Find information about women’s perceptions and motivations for buying life insurance and opportunities to engage this important market.

Help Protect Our Families - Black Americans

Learn about the Black American market. Find insights about Black American’s financial concerns and priorities and their views and behaviors about life insurance.

Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

blacey@limra.com