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In its second year, the Help Protect Our Families campaign aims to improve Americans’ future financial security by reducing the life insurance coverage gap in the United States.

This year, in partnership with seven other trade associations and 76 life insurance carriers and distributors, the campaign will focus on an underserved market each month.

Asian Americans — the fastest-growing racial segment in the United States

Engaging the Asian American Market

View a fact sheet highlighting key details about Asian Americans and life insurance.

Asian Americans: A Growing Population and Opportunity

View an infographic focused on the growing opportunity in the Asian American market.

Mothers: Protecting Their Loved Ones Is Paramount

View an infographic about mothers’ views on life insurance.

 

2022 Help Protect Our Families Campaign launches!

Dave Levenson shares details on the campaign’s focus in its second year. View/share the video.

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Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

blacey@limra.com