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In its second year, the Help Protect Our Families campaign aims to improve Americans’ future financial security by reducing the life insurance coverage gap in the United States.
This year, in partnership with seven other trade associations and 76 life insurance carriers and distributors, the campaign will focus on an underserved market each month.
July: Millennials — the Largest Market Opportunity for Life Insurance
Register to attend LIMRA and Life Happens on July 12, at 1 p.m. EDT to learn how the industry can engage and educate Hispanic consumers about life insurance.
Join LIMRA and ACLI for Twitter Chat on July 20, at 2 p.m. EDT to discuss ways to help more Millennials get life insurance coverage,
View a flyer offering five reasons why Millennials should have life insurance.
Dave Levenson shares details on the campaign’s focus in its second year. View/share the video.
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Forty percent of employees are uncertain whether or not they have workplace life insurance.
A majority of Hispanic Americans say they are living with a life insurance coverage gap. Learn about their perceptions and priorities to help these 22 million consumers get the coverage they need.
More than 100 million Americans live with a life insurance coverage gap. Learn more about their perceptions about life insurance and how best to help them get the coverage they need.
Four in 10 middle-income adults don’t have enough life insurance. Learn more about their financial concerns and preferences around life insurance.
LGBTQ Americans are far less likely than non-LGBTQ to own life insurance. Learn more about their financial priorities and views about life insurance to better engage and educate these consumers about the importance of life insurance protection.
Asian Americans are the fastest growing market segment in the U.S. Learn more about their perceptions and behaviors about life insurance and other financial concerns.
Although there is an increased interest in life insurance, ownership is not keeping pace.
Find information about women’s perceptions and motivations for buying life insurance and opportunities to engage this important market.
Learn about the Black American market. Find insights about Black American’s financial concerns and priorities and their views and behaviors about life insurance.
Insights About Life Insurance