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In its second year, the Help Protect Our Families campaign aims to improve Americans’ future financial security by reducing the life insurance coverage gap in the United States.

This year, in partnership with seven other trade associations and 76 life insurance carriers and distributors, the campaign will focus on an underserved market each month.

June: Helping LGBTQ Families Protect Their Financial Future

Winning the LGBTQ American Market

View a fact sheet highlighting key facts about LGBTQ Americans and life insurance.

Helping LGBTQ Americans Achieve Holistic Financial Security

View infographic focused on the how life insurance plays a role in holistic financial security for LGBTQ families.

LGBTQ+ Finances

Read findings from a new Motley Fool study, exploring LGBTQ consumers and their finances.

 

2022 Help Protect Our Families Campaign launches!

Dave Levenson shares details on the campaign’s focus in its second year. View/share the video.

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Help Protect Our Families - Asian Americans

Asian Americans are the fastest growing market segment in the U.S. Learn more about their perceptions and behaviors about life insurance and other financial concerns.

Help Protect Our Families - 2022 Top-Level Results

Although there is an increased interest in life insurance, ownership is not keeping pace.

Help Protect Our Families - Women

Find information about women’s perceptions and motivations for buying life insurance and opportunities to engage this important market.

Help Protect Our Families - Black Americans

Learn about the Black American market. Find insights about Black American’s financial concerns and priorities and their views and behaviors about life insurance.

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Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

blacey@limra.com