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Help Protect Our Families


The COVID-19 pandemic has heightened people’s anxieties around their physical and financial security. At this pivotal moment, our industry has an opportunity and obligation to help more Americans secure the financial protection they need.

Eight industry trade associations have united to help the industry protect our families who are at financial risk.

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Featured Content

Meeting the Life Insurance Need Through Workplace Benefits

To learn more about U.S. employees’ perceptions about workplace life insurance, view this new infographic: Meeting the Life Insurance Need Through Workplace Benefits

Swiss Re/Life Happens video

View/share this new Swiss Re and Life Happens video supporting Help Protect Our Families.

Together We Have A Greater Impact

Share this video highlighting the collaborative success of the campaign

Video Library

View and share videos created for the Help Protect Our Families campaign.

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Thought Leadership

Best Practices


Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184