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Prepare Your Next Generation of Leaders

Field managers must be fully equipped to meet the challenging demands of their role as leaders in the distribution of life insurance and financial services. LIMRA’s internationally recognized designations help transition sales agents to managers as well as propel existing managers to the next level. 

Management Level Responsibility Program(s) Certificate or Designation


Recruiting and onboarding new agents

Fast Track to Management

Fast Track to Management certificate


Quality agent recruiting, selecting, training, and performance management

Fast Track to Management


AIAM: Associate Insurance Agency Manager


Agent and agency management


Agency Management Training Course (AMTC)

Agency Enhancement Series (AES)

Managing Agency Profitability Seminar (MAPS)

CIAM: Chartered Insurance Agency Manager

Associate Insurance Agency Manager (AIAM) Designation

Prepare Tomorrow’s Sales Leaders Today!

The key to success in today’s increasingly competitive global financial services environment is to identify the right sales leaders and equip them with the knowledge and skills required to effectively grow a strong sales organization. The Associate Insurance Agency Manager (AIAM) prepares tomorrow’s sales leaders today!

The AIAM enables agents, pre-unit managers, functional specialists, sales managers, and others to:

  • Master key foundational techniques for recruiting new agents, presenting the career, onboarding, and more
  • Gain experience in the leadership position
  • Develop and build competence needed for the demands of a sales leader

When an agent decides to pursue a management career path, the AIAM introduces the candidate to the fundamental skills, best practices, philosophies, and tools to improve agent productivity through focused performance management.

Download AIAM Application

Chartered Insurance Agency Manager (CIAM) Designation

Equip Your Field Managers to Meet Today's Challenges

Today, as never before, field managers must be prepared to meet the demands of their role as leaders in the distribution of life insurance and financial services. The Chartered Insurance Agency Manager (CIAM) designation is an international educational achievement for managers in the life insurance and financial services industry.

LIMRA created the CIAM designation to provide a track for professional development and a benchmark by which the manager can be measured and recognized. The candidate for CIAM makes a personal commitment to growth and development as a field manager.

Download CIAM Application

Showcase Your Achievements

CIAM_310x310.pngAIAM.pngAIAM and CIAM designees will receive a diploma, pin, and digital badge to showcase and promote their achievement.

Digital badges are digital representations of your professional designation or credential that can be easily shared in a way that is trusted and verifiable. You can use your digital badges on social media, in your email signature, on business cards and stationery, and on your resume or CV.

All badges can be verified at our verification sites, ensuring that you receive credit for your accomplishments.

Learn more about all of our international digital badges


CIAM Courses Lay Foundation to Achieving 100% MDRT Agency

Wave Chow, District Director, AIA Hong Kong, describes the positive impact the CIAM designation has had on his career and agency.

Read more about CIAM in Wave Chow's interview in MarketFact magazine. 

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