Skip to content

Help Protect Our Families


The COVID-19 pandemic has heightened people’s anxieties around their physical and financial security. At this pivotal moment, our industry has an opportunity and obligation to help more Americans secure the financial protection they need.

Eight industry trade associations have united to help the industry protect our families who are at financial risk.

Subscribe for Updates Toolkit Archive

Featured Content


Financial professionals share their ideas for guiding clients to obtain adequate coverage, including grasping the urgency of making a purchase before it’s too late.


Black American Ownership Study


Life Insurance Awareness Month video

View this video of the 2021 Life Insurance Awareness Month Spokesperson Kelly Rowland.


Upcoming Events

Learn about the upcoming webinars planned for home office and distribution professionals.

View Calendar

Video Library

View and share videos created for the Help Protect Our Families campaign.

More Videos

Thought Leadership


Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184