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AuguStar Financial

Empower Success with Exclusive Resources

As an AuguStar Financial employee, your LIMRA and LOMA membership provides exclusive access to a wealth of valuable industry resources.

Maximize your membership benefits and unlock thousands of research reports, stay ahead with the latest industry trends, and explore a comprehensive collection of data points.

Life Insurance Resources, Selected for Marketers Like You

Gain exclusive access to research and stay ahead with the latest industry trends.

U.S. Individual Life Insurance Yearbook

Read the most comprehensive overview and gain insights into key factors impacting the U.S. individual life insurance market.

2026 Insurance Barometer Series

Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more — more flexibility, more relevance, and more value.

Hybrid Long-Term Care Protection: Rising Demand, Growing Opportunity Series

Explore how rising consumer demand, innovative hybrid solutions, and evolving carrier strategies are reshaping the future of long-term care protection.

Revitalizing Industry Growth Series

The life insurance industry is at a critical inflection point. Despite strong consumer interest, growth is stagnant as accessibility, perceived affordability, and lack of trust have created a widening protection gap, now affecting 42% of U.S. adults.

We’ll help you make fact-based, strategic business decisions

Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.

U.S. Consumer Sentiment (October 2026)

Oct 22, 2026

Economic concerns intensified in October, even as consumers' assessments of their own finances remained relatively stable.

Young Canadians Need to Build Confidence in Life Insurance

Discover the opportunities to build understanding and move young Canadian consumers closer to coverage.

Market Opportunity: Young Canadian Consumers

Aug 7, 2026

A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.

Market Opportunities Series

LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.

Upcoming Conferences and Webinars

Take advantage of exclusive member pricing and join key players for unparalleled insights and networking opportunities.

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Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

From Training to Performance: Learning at the Point of Need

Need answers in the moment? From quick refreshers to on-demand guidance, just-in-time learning helps employees solve problems and keep work moving. Learn more now.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits. Additionally, be sure to review LOMA Information Center briefs, quick queries and reports.

Distribution: Experience Is the New Competitive Advantage

Experience is reshaping financial services distribution as carriers compete on ease, personalization and trust. Explore what separates leaders from the pack today.

Leveraging Behavioral Science to Motivate Tough Prospects

Behavioral science can boost insurance marketing results without changing products or rates. Discover which tactics reduce friction, improve response and drive sales.

92 Million Reasons to Talk About Life Insurance

See what the 2026 Insurance Barometer Study tells us about the protection gap and how the industry can put the findings to work during Life Insurance Awareness Month.

The Widow’s Walk: Preparing For the Financial Transition

Gen X women are poised to inherit much of the historic wealth transfer, yet many face retirement challenges. Identify how you can support their financial readiness.

ADVERTORIAL: 3 Questions Life Insurance Carriers Should Answer

Learn how a combined data approach can help determine what evidence is needed, how risk should be classified and whether the right underwriting outcome was achieved.

Related Solutions & Professional Development

You have exclusive member access to solutions and LOMA professional development courses to help your organization succeed and optimize employee success.

Industry Advantage

Meet the distinct, industry-specific needs of your entire workforce with the Industry Advantage subscription program.

Applied Research Solutions

Research tailored to your individual business needs.

Committees & Study Groups

Our committees and study groups offer unique opportunities to connect with industry peers, tackle common business challenges together, and shape the future of LIMRA's research and training programs. Engage in focused discussions on emerging issues, expand your network, and gain insights from expert industry speakers.

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Subscribe to Our Industry-Leading Publications

Stay up to date on new insights and trends

Insider Insights Podcast

Listen to LIMRA’s new Insider Insights Podcast Series, where our experts discuss hot topics and key trends that are influencing the financial services industry.

Industry news2use

This weekly newsletter showcases important global financial services industry updates and links to related LIMRA and LOMA resources. Please subscribe to receive Industry news2use in your inbox on Tuesdays.

MarketFacts

Access insightful thought leadership on the forces driving the financial services industry.

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Your Membership. Your Future.

LIMRA and LOMA: Advancing the financial services industry by empowering our members with knowledge, insights, connections, and solutions

For more than a century, we’ve served as the largest trade association supporting the insurance and related financial services industry. Today, we’re working with nearly 700 member companies around the world to help them understand industry trends, inform their strategies, develop their talent, and create solutions that advance the industry.

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