Life Insurance Resources, Hand-Picked for Marketers Like You
Gain exclusive access to research and stay ahead with the latest industry trends.
Life Insurance Through the Consumer Lens: What They Expect from Modern Life Insurance
Today’s consumers wish for more from their life insurance. Explore key findings from the 2026 Insurance Barometer Study.
Revitalizing Industry Growth Series
The life insurance industry is at a critical inflection point. Despite strong consumer interest, growth is stagnant as accessibility, perceived affordability, and lack of trust have created a widening protection gap, now affecting 42% of U.S. adults.
- Distribution Channels
- Banks/Bancassurance
- Full Service Broker-Dealer
- Independent Broker-Dealer
- Registered Investment Advisor (RIA/IAR)
- Agency Building
- Multiple Line Exclusive Agency (MLEA)
- Independent Agency/Brokerage
- Independent Distribution Networks (BGAs/IMOs)
- Direct-to-Consumer
- Individual Insurance
- Insurance Products
- Life Insurance
U.S. Consumer Sentiment Series
Since 2008, this quarterly survey has provided a window into consumer views on the economy, the stressors shaping daily life, and confidence in financial services.