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AuguStar Financial

Empower Success with Exclusive Resources

As an AuguStar Financial employee, your LIMRA and LOMA membership provides exclusive access to a wealth of valuable industry resources.

Maximize your membership benefits and unlock thousands of research reports, stay ahead with the latest industry trends, and explore a comprehensive collection of data points.

Life Insurance Resources, Selected for Marketers Like You

Gain exclusive access to research and stay ahead with the latest industry trends.

2026 Insurance Barometer Series

Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more — more flexibility, more relevance, and more value.

Hybrid Long-Term Care Protection: Rising Demand, Growing Opportunity Series

Explore how rising consumer demand, innovative hybrid solutions, and evolving carrier strategies are reshaping the future of long-term care protection.

U.S. Consumer Sentiment Series

Since 2008, this quarterly survey has provided a window into consumer views on the economy, the stressors shaping daily life, and confidence in financial services.

Revitalizing Industry Growth Series

The life insurance industry is at a critical inflection point. Despite strong consumer interest, growth is stagnant as accessibility, perceived affordability, and lack of trust have created a widening protection gap, now affecting 42% of U.S. adults.

We’ll help you make fact-based, strategic business decisions

Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.

Market Opportunity: Young Canadian Consumers

Aug 7, 2026

A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.

Market Opportunities Series

LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.

U.S. Consumer Sentiment (July 2026)

Jul 24, 2026

As Americans celebrated the nation’s 250th Independence Day, economic concern eased, but financial security remains elusive for many.

U.S. Life Insurance Ownership Today: Perception and Reality

Jul 23, 2026

LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape. Technical Report now available.

Upcoming Conferences and Webinars

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Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

Fraud Prevention: Leveraging Adaptive Strategies

Fraud is becoming more sophisticated, scalable and AI-driven, challenging traditional defenses. Discover how companies can adapt to stay ahead of emerging threats.

Life Insurance: Coverage, Clarity and Confidence

Many insured Americans are unaware of their life insurance coverage or unsure whether it is enough. Learn how awareness, understanding and adequacy can intersect.

The Advisor Gap: Growth and Succession Planning

Talent shortages and evolving client expectations are changing financial services. Find out what companies are doing to sustain growth, continuity and resilience.

Talent Strategy Will Shape AI Transformation Success

Technology alone will not determine AI success. Explore why workforce readiness, reskilling and role redesign have become strategic priorities for industry leaders.

The Elusive Consumer: Why Aren't They Buying?

Consumers say they want life insurance but aren’t following through. Gain perspective on changing habits, digital journeys and how to better reach this elusive market.

Spotlight on Shana Sood, CMCO at Prudential, ILI

From analytics to artistry, Shana Sood reveals how curiosity and continuous learning shape her leadership style — and drive stronger outcomes. Check out her story!

Why One-and-Done Sales Training Falls Short

Sales success depends on execution, not just knowledge. Break away from one-time training and invest in skill development that drives consistency. Begin the shift.

Related Solutions & Professional Development

You have exclusive member access to solutions and LOMA professional development courses to help your organization succeed and optimize employee success.

Industry Advantage

Meet the distinct, industry-specific needs of your entire workforce with the Industry Advantage subscription program.

Applied Research Solutions

Research tailored to your individual business needs.

Committees & Study Groups

Our committees and study groups offer unique opportunities to connect with industry peers, tackle common business challenges together, and shape the future of LIMRA's research and training programs. Engage in focused discussions on emerging issues, expand your network, and gain insights from expert industry speakers.

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Insider Insights Podcast

Listen to LIMRA’s new Insider Insights Podcast Series, where our experts discuss hot topics and key trends that are influencing the financial services industry.

Industry news2use

This weekly newsletter showcases important global financial services industry updates and links to related LIMRA and LOMA resources. Please subscribe to receive Industry news2use in your inbox on Tuesdays.

MarketFacts

Access insightful thought leadership on the forces driving the financial services industry.

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Your Membership. Your Future.

LIMRA and LOMA: Advancing the financial services industry by empowering our members with knowledge, insights, connections, and solutions

For more than a century, we’ve served as the largest trade association supporting the insurance and related financial services industry. Today, we’re working with nearly 700 member companies around the world to help them understand industry trends, inform their strategies, develop their talent, and create solutions that advance the industry.

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