Skip to content

New and Subscribe

Update Your Industry Strong Preferences

We’ve customized Industry Strong based on the topics most important to you! Update the form below to pick which version(s) you would like to receive.


On Demand Webinars

Pandemics and Predictions


The global economy and pandemic are transforming the life insurance industry. Both have accelerated existing trends and created new opportunities.

The Future of Wholesaling


This joint webinar by LIMRA and EY features results from New Expectations: The LIMRA-EY Future of Wholesaling study.

Professional Development

LOMA 371: Now an e-book with self-proctored exam!

LOMA 371 – Risk Management and Product Development for Life Insurance Companies is now available in an e-book format with self-proctored testing option. This FLMI-level course provides an understanding of the risks insurers face and how every employee can contribute to mitigating these risks. Now, the entire FLMI program is available with a self-proctored exam! Details  and Enroll 

Short, facilitated, virtual sessions to expand your knowledge!

Registration is now open for our early 2021 Learning Live sessions! Each session covers a subject specific to the life insurance and financial services industry. Expert instructors clearly and concisely explain key concepts and answer your questions. Interactive discussions help you learn and clarify your understanding. Join us for a new Customer Experience session, the Life Insurance Industry Overview, or introduction to Annuities. Details 

Engage with expert instructors — virtually!

Virtual Insurance Immersion gives new employees and rising leaders a holistic view of the insurance industry, life and annuity products, key operational areas, and how insurers make money. In 8 sessions over 4 days, learners actively participate in discussions and small-group activities with expert instructors, so they stay engaged. Let LOMA's industry expertise help you build a solid foundation for rising stars. Join Virtual Immersion April 20 – 23, 2021. Details and register

Insurance Research

2020 Insurance Barometer Study

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States. The study objectives are to measure financial concern among American consumers and relate these findings to financial behaviors, with a particular focus on life insurance. (Tech report added Sept. 2020.)

Extending the Life Insurance Value Proposition

The wellness economy is flourishing as consumers increasingly seek to understand the implications of their lifestyle on their overall health. Insurance companies can harness this momentum by more closely aligning the incentives of the insured with the insurer.

Life Insurance in Life Stages

Segmentation of U.S. consumers; life insurance ownership, buying behaviors, attitudes; marketing considerations.

U.S. Individual Life Insurance Forecast

LIMRA’s forecast of individual life insurance sales in the United States by product line over the next three years.

U.S. Individual Life Insurance Yearbook

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.

Digital Landscape Series

Where do consumers go when searching for life insurance online? How do they behave when visiting life insurance websites? We tracked real life consumer internet activity to find out.

Alternative Sources of Medical Information in Life Insurance Underwriting

The COVID-19 pandemic may be accelerating the use of non-traditional sources of medical information in the life insurance underwriting process.

Whatchamacallit II: Life Insurance Brand Awareness and Consumer Mindshare in 2019

Which brands are top-of-mind when Americans think about life insurance?

Global Consumer Pulse 2020

Taking the pulse of consumers worldwide.

Compass Program

Insurance Benchmarks

Coronavirus Research

Distribution Research

New Expectations: The LIMRA-EY Future of Wholesaling Study

Mar 4, 2020

The challenge for wholesalers and the carriers they represent is to retain the fundamental attributes that remain most valuable to advisors while simultaneously adapting to address powerful forces impacting the financial services industry.

Registered Investment Advisor Quarterly Sentiment Study

Sep 22, 2020

This study looks at the key themes relevant to registered investment advisors in the prior quarter.

Leverage and Collaboration: How New Practice Models Are Changing the Game

Jul 10, 2020

What worked in the past may no longer be sufficient as insurance advisors evolve their practice models to adapt to a changing environment.

COVID-19 Social Distance and Distribution: Firm Survey Summary of Results

Jun 26, 2020

This report disseminates information on challenges and best practices for insurance, annuities, and investment distribution in light of COVID-19.

COVID-19 Social Distance and Distribution: Advisor Survey Summary of Results

Jun 25, 2020

This report disseminates information on challenges and best practices for insurance, annuities, and investment distribution in light of COVID-19.

Financial Support for Advisors and Wholesalers in the U.S. and Canada

May 21, 2020

Will advisors and wholesalers receive financial relief from carriers if sales are negatively impacted by coronavirus?

Recruiting During COVID-19

May 7, 2020

Are companies hiring new advisors during the pandemic?

Canadian Insurance Research

Featured Publication


Create Account

Create My Account Now

With your account you'll have thousands of research reports, industry trends, and data points at your fingertips.

Create My LOMA Learner Profile Now

A Learner Profile enables you to enroll in courses, track your progress, and unlock exclusive members-only content.

Did you accomplish the goal of your visit to our site?

Yes No