The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States. The study objectives are to measure financial concern among American consumers and relate these findings to financial behaviors, with a particular focus on life insurance. (Tech report added Sept. 2020.)
The wellness economy is flourishing as consumers increasingly seek to understand the implications of their lifestyle on their overall health. Insurance companies can harness this momentum by more closely aligning the incentives of the insured with the insurer.
Segmentation of U.S. consumers; life insurance ownership, buying behaviors, attitudes; marketing considerations.
What are the expectations for life sales over the next few years?
Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.
Where do consumers go when searching for life insurance online? How do they behave when visiting life insurance websites? We tracked real life consumer internet activity to find out.
The COVID-19 pandemic may be accelerating the use of non-traditional sources of medical information in the life insurance underwriting process.
Which brands are top-of-mind when Americans think about life insurance?
Taking the pulse of consumers worldwide.
