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Help Protect Our Families


The COVID-19 pandemic has heightened people’s anxieties around their physical and financial security. At this pivotal moment, our industry has an opportunity and obligation to help more Americans secure the financial protection they need.

Seven industry trade associations have united to help the industry protect our families who are at financial risk.

Featured Content

Three ideas to stay in business during a crisis (video)

Despite uncertain times, your business doesn't have to slow down. Try these three ideas to help your clients be more secure in an insecure world as well as keep your business thriving.


Why Is Life Insurance Important?

Dave Levenson talks about the need for life insurance in the U.S. and the important role our industry has to #HelpProtectOurFamilies.

McKinsey/LIMRA Webinar

The Future of Life Insurance: Reimagining the Industry for the Decade Ahead, March 9, 2021, 1-2 p.m.

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Help Protect Our Families

David Levenson, LL Global President & CEO explains the new initiative to help improve life insurance coverage in the United States.

Life Happens’ Real Life Story

An immigrant couple’s life insurance secured their children’s financial future when tragedy struck.



Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184