2026 Insurance Barometer Series

Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more – more flexibility, more relevance, and more value.

• Research Abstract
• Consumer
• Customer Experience
• Multicultural Markets
• Individual Insurance
• Technology
• Innovation
• Social Media
• Insurance Products
• Combination Products
• Disability Insurance
• Life Insurance
• Marketing

Rising Consumer Demand Is Driving Momentum in Hybrid Solutions

See what’s driving growing interest in long-term care protection and the opportunities it creates for insurers and advisors.

• Insurance Products
• Combination Products
• Critical Illness
• Life Insurance
• Long-Term Care Insurance

U.S. Individual Life Insurance Forecast

What are the expectations for life sales over the next few years? New 2025 - 2028 report.

• Research Abstract
• Research Benchmark
• Distribution Channels
• Individual Insurance
• Insurance Products
• Life Insurance

Life Insurance Sales: Trends and Future Outlook

2024 life insurance premium reached record-breaking levels totaling $15.9 billion, up 3% from 2023, while policy sales remained level.

• Individual Insurance
• Insurance Products
• Life Insurance

Opportunities in Underserved Markets: Young Consumers' Life Insurance Expectations and Experiences

This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.

• Research Abstract
• Consumer
• Customer Experience
• Generations
• Individual Insurance
• Insurance Products
• Life Insurance
• Marketing

Insights on the Consumer Decision-Making Process for Life Insurance: What Matters Most (for Whom)?

Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.

• Research Abstract
• Consumer
• Customer Experience
• Insurance Products
• Life Insurance
• Operations/Administration
• Underwriting

Inflation Impact: Perception and Reality in Life Sales Data

A Shifting Market: Understanding the changes and challenges.

• Research Abstract
• Consumer
• Individual Insurance
• Insurance Products
• Life Insurance

U.S. Individual Life Insurance Yearbook

Read the most comprehensive overview and gain insights into key factors impacting the U.S. individual life insurance market.

• Research Abstract
• Research Benchmark
• Distribution Channels
• Individual Insurance
• Insurance Products
• Life Insurance

Market Opportunity: Young Canadian Consumers

A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.

• Research Abstract
• Consumer
• Generations
• Individual Insurance
• Insurance Products
• Life Insurance

Market Opportunities Series

LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.

• Research Abstract
• Consumer
• Customer Experience
• Generations
• Multicultural Markets
• Individual Insurance
• Technology
• Innovation
• Social Media
• Insurance Products
• Life Insurance
• Marketing

Fraud Prevention: Leveraging Adaptive Strategies

Fraud is becoming more sophisticated, scalable and AI-driven, challenging traditional defenses. Discover how companies can adapt to stay ahead of emerging threats.

Life Insurance: Coverage, Clarity and Confidence

Many insured Americans are unaware of their life insurance coverage or unsure whether it is enough. Learn how awareness, understanding and adequacy can intersect.

The Advisor Gap: Growth and Succession Planning

Talent shortages and evolving client expectations are changing financial services. Find out what companies are doing to sustain growth, continuity and resilience.

Talent Strategy Will Shape AI Transformation Success

Technology alone will not determine AI success. Explore why workforce readiness, reskilling and role redesign have become strategic priorities for industry leaders.

The Elusive Consumer: Why Aren't They Buying?

Consumers say they want life insurance but aren’t following through. Gain perspective on changing habits, digital journeys and how to better reach this elusive market.

Spotlight on Shana Sood, CMCO at Prudential, ILI

From analytics to artistry, Shana Sood reveals how curiosity and continuous learning shape her leadership style — and drive stronger outcomes. Check out her story!

Why One-and-Done Sales Training Falls Short

Sales success depends on execution, not just knowledge. Break away from one-time training and invest in skill development that drives consistency. Begin the shift.

Today’s Company-Owned Broker-Dealer Market Shifts

Company-owned broker-dealers are shifting from sales-driven products to asset-based revenue models. Explore what is driving the change and what it means for firms.