Life Insurance Through the Consumer Lens: What They Expect from Modern Life Insurance

Today’s consumers wish for more from their life insurance. Explore key findings from the 2026 Insurance Barometer Study.

• Research Abstract
• Distribution Channels
• Consumer
• Customer Experience
• Generations
• Multicultural Markets
• Individual Insurance
• Technology
• Innovation
• Social Media
• Insurance Products
• Combination Products
• Life Insurance
• Marketing

U.S. Individual Life Insurance Forecast

What are the expectations for life sales over the next few years? New 2025 - 2028 report.

• Research Abstract
• Research Benchmark
• Distribution Channels
• Individual Insurance
• Insurance Products
• Life Insurance

Life Insurance Sales: Trends and Future Outlook

2024 life insurance premium reached record-breaking levels totaling $15.9 billion, up 3% from 2023, while policy sales remained level.

• Individual Insurance
• Insurance Products
• Life Insurance

Opportunities in Underserved Markets: Young Consumers' Life Insurance Expectations and Experiences

This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.

• Research Abstract
• Consumer
• Customer Experience
• Generations
• Individual Insurance
• Insurance Products
• Life Insurance
• Marketing

Insights on the Consumer Decision-Making Process for Life Insurance: What Matters Most (for Whom)?

Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.

• Research Abstract
• Consumer
• Customer Experience
• Insurance Products
• Life Insurance
• Operations/Administration
• Underwriting

Inflation Impact: Perception and Reality in Life Sales Data

A Shifting Market: Understanding the changes and challenges.

• Research Abstract
• Consumer
• Individual Insurance
• Insurance Products
• Life Insurance

U.S. Individual Life Insurance Yearbook

Read the most comprehensive overview and gain insights into key factors impacting the U.S. individual life insurance market.

• Research Abstract
• Research Benchmark
• Distribution Channels
• Individual Insurance
• Insurance Products
• Life Insurance

2025 Financial Crimes and Fraud Prevention Benchmarking Study

This study provides the life insurance and retirement industries with a collective look at the most current data and information related to their financial crimes services and fraud prevention programs.

• Research Abstract
• Regulatory Compliance
• Individual Insurance
• Fraud
• Insurance Products
• Life Insurance
• Operations/Administration
• Artificial Intelligence

U.S. Consumer Sentiment Series

Since 2008, this quarterly survey has provided a window into consumer views on the economy, the stressors shaping daily life, and confidence in financial services.

• Research Abstract
• Consumer
• Individual Insurance
• Insurance Products
• Life Insurance

U.S. Consumer Sentiment (April 2026)

Consumer sentiment slipped further in early April as energy costs rose and geopolitical risks intensified.

• Research Abstract
• Consumer
• Individual Insurance
• Insurance Products
• Life Insurance

Strategic Consolidation Reshaping Distribution

As distribution models evolve, consolidation is emerging as a decisive factor for success. Learn what’s driving this change and why it matters across the industry.

Life Insurance Applicants Willing to Use Patient Portals

Delays in life insurance underwriting often stem from medical data workflows. Discover how patient portals can simplify sharing and improve the application journey.

Spotlight on MassMutual’s CMO Meghan Doscher

From advice-led marketing to AI readiness, Doscher details how disciplined choices drive durable growth at MassMutual. Dive into the thinking guiding what comes next.

Building the Future Workforce In the Era of AI

The future workforce will need new skills sooner as AI transforms daily work. Check out how intentional hiring and development can boost retention and performance.

Legacy Thinking: The Future Depends on a Mindset Shift

In financial services, legacy thinking can quietly limit progress. Find out why a mindset shift — not just new technology — is critical for long-term transformation.

Compass 2030: Building an Indispensable Future

Compass 2030 outlines our plan to expand engagement, deepen data insights, enhance AI use and unify our brand for greater member value. Get the details.

AI Governance: Creating a Responsible Framework

Only 30% of firms feel prepared for AI risk today. See how practical governance models help insurers manage bias, drift, vendors and accountability at scale safely.

Volatile P&C Market Sparks Interest In Life Products

Volatile P&C markets are pushing insurers toward life products. Explore why stability, loyalty and crossline sales are back in focus and what it means for carriers.