Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more — more flexibility, more relevance, and more value.
This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.
Read the most comprehensive overview and gain insights into key factors impacting the U.S. individual life insurance market. 2025 Yearbook now available.
LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.
LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.
LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape. Technical Report now available.
Consumers want life insurance that is simple, flexible, and easy to integrate into their financial lives. Explore insights from the 2026 Insurance Barometer Study.
Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more — more flexibility, more relevance, and more value.
Insurance Benchmark Studies
Our benchmarks light the path to growth, delivering industry-driven insights with unmatched credibility and a visionary outlook.
Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Industry Estimates data published.
Read the most comprehensive overview and gain insights into key factors impacting the U.S. individual life insurance market. 2025 Yearbook now available.
Long-lasting benefit? Find out about U.S. industry long-term care insurance product-persistency experience benchmarking, product development, and planning.
Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New Q2 2026 data.
Securing the Future: A Generational Shift Is Underway
New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
LinkedIn Live: Industry Insights with Bryan Hodgens — Mid-Year Check-In: Life Insurance and Annuity Sales
07/23/26 — How are life insurance and annuity sales shaping up halfway through 2026? Tune in for a LinkedIn Live conversation as LIMRA experts share an early look at mid-year sales results, explore the trends driving the market, and discuss what the latest data could mean for insurers and financial professionals in the months ahead.
How are life insurance and annuity sales shaping up halfway through 2026? Tune in for a LinkedIn Live conversation as LIMRA experts share an early look at mid-year sales results, explore the trends driving the market, and discuss what the latest data could mean for insurers and financial professionals in the months ahead.
Industry leaders handle complex issues. Decisions demand clarity. Tailored research aligns industry insight with business goals. Let’s talk about the path forward.
The strongest research blends AI capabilities with human judgment. Join the conversation on creating deeper insights and more effective outcomes for organizations.
The numbers tell a story of change across distribution, talent and advice models. Find out what the latest data reveal and how firms are adapting to client needs.
Gen X women are poised to inherit much of the historic wealth transfer, yet many face retirement challenges. Identify how you can support their financial readiness.
See what the 2026 Insurance Barometer Study tells us about the protection gap and how the industry can put the findings to work during Life Insurance Awareness Month.
What began in advisor events evolved into marketing leadership at F&G. O'Brien reflects on the experiences that guided her path. Meet the leader behind the journey.
Learn how a combined data approach can help determine what evidence is needed, how risk should be classified and whether the right underwriting outcome was achieved.
The final expense market delivered another standout year in 2025, with premium growth topping 30%. Assess the market’s direction and future prospects for carriers.
