Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

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Today’s changing consumers
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Featured Life Insurance Research Latest Insurance Research Life Insurance Benchmark Studies

Featured Insurance Research

2026 Insurance Barometer Series

Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more – more flexibility, more relevance, and more value.

Rising Consumer Demand Is Driving Momentum in Hybrid Solutions

See what’s driving growing interest in long-term care protection and the opportunities it creates for insurers and advisors.

U.S. Individual Life Insurance Forecast

What are the expectations for life sales over the next few years? New 2025 - 2028 report.

Life Insurance Sales: Trends and Future Outlook

2024 life insurance premium reached record-breaking levels totaling $15.9 billion, up 3% from 2023, while policy sales remained level.

Opportunities in Underserved Markets: Young Consumers' Life Insurance Expectations and Experiences

This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.

Insights on the Consumer Decision-Making Process for Life Insurance: What Matters Most (for Whom)?

Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.

Inflation Impact: Perception and Reality in Life Sales Data

A Shifting Market: Understanding the changes and challenges.

U.S. Individual Life Insurance Yearbook

Read the most comprehensive overview and gain insights into key factors impacting the U.S. individual life insurance market.

More Features, Less Complexity? The Life Insurance Paradox (Partial In)

Consumers want life insurance that is simple, flexible, and easy to integrate into their financial lives. Explore insights from the 2026 Insurance Barometer Study.

More Features, Less Complexity? The Life Insurance Paradox - full infographic

Consumers want life insurance that is simple, flexible, and easy to integrate into their financial lives. Explore insights from the 2026 Insurance Barometer Study.

Latest Insurance Research

More Features, Less Complexity? The Life Insurance Paradox (Partial In)

Jul 21, 2026

Consumers want life insurance that is simple, flexible, and easy to integrate into their financial lives. Explore insights from the 2026 Insurance Barometer Study.

More Features, Less Complexity? The Life Insurance Paradox - full infographic

Jul 21, 2026

Consumers want life insurance that is simple, flexible, and easy to integrate into their financial lives. Explore insights from the 2026 Insurance Barometer Study.

2026 Insurance Barometer Series

Jul 20, 2026

2026 Insurance Barometer Study

Jul 20, 2026

This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.

2025 Financial Crimes and Fraud Prevention Benchmarking Study

Jun 9, 2026

This study provides the life insurance and retirement industries with a collective look at the most current data and information related to their financial crimes services and fraud prevention programs.

U.S. Consumer Sentiment Series

Jun 1, 2026

Since 2008, this quarterly survey has provided a window into consumer views on the economy, the stressors shaping daily life, and confidence in financial services.

Insurance Benchmark Studies

Our benchmarks light the path to growth, delivering industry-driven insights with unmatched credibility and a visionary outlook.

U.S. Individual Life Insurance Sales

Jun 17, 2026

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Industry Estimates data published.

U.S. Monthly Individual Life Sales

Jul 1, 2026

Get the latest monthly individual life sales and application trends. New May 2026 data.

U.S. Individual Life Insurance Yearbook

Sep 19, 2025

Read the most comprehensive overview and gain insights into key factors impacting the U.S. individual life insurance market.

A Deeper Dive: Life Insurance Sales Series

Jun 14, 2024

Take a deeper dive into the diverse features of life insurance products.

U.S. Individual Life Insurance Forecast

Nov 24, 2025

What are the expectations for life sales over the next few years? New 2025 - 2028 report.

Bank Life Insurance Sales

Dec 20, 2023

LIMRA's bank life insurance sales quarterly benchmark.

Individual Life Combination Products

Dec 4, 2025

A detailed look at the state of the combination product market. New 2025 Mid-Year Review.

U.S. Individual Disability Income Insurance Sales

Jun 9, 2026

Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study. New Q1 2026 data.

U.S. Individual Long-Term Care Insurance Sales and In-Force

May 18, 2026

Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. New 2024 data.

U.S. Long-Term Care Insurance Persistency

Feb 12, 2021

Long-lasting benefit? Find out about U.S. industry long-term care insurance product-persistency experience benchmarking, product development, and planning.

Canadian Individual Life Insurance Sales

Jun 24, 2026

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q1 2026 data.

Canadian Group Life and Health Insurance Sales

Jun 2, 2026

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New Q1 2026 data.

Canadian Individual Critical Illness Insurance Sales

Jun 9, 2026

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q1 2026 data.

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Related On-Demand Webinars

Watch anytime, anywhere.

Securing the Future: A Generational Shift Is Underway

New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.

LinkedIn Live: Industry Insights with Bryan Hodgens — Understanding the Elusive Life Insurance Consumer

04/21/26 — Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Markets Research, as they explore the push-pull of life insurers’ growing reliance on digital engagement with consumers’ consistent desire to interact with humans. How can the industry balance the two to effectively serve consumers’ life insurance needs?

LinkedIn Live: Industry Insights with Bryan Hodgens — Understanding the Elusive Life Insurance Consumer

4/21/2026, 2 - 2:30 p.m.

Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Markets Research, as they explore the push-pull of life insurers’ growing reliance on digital engagement with consumers’ consistent desire to interact with humans. How can the industry balance the two to effectively serve consumers’ life insurance needs?

2026 Engaging the Next Generation — Global Strategies for Attracting Under 40 Consumers

Life insurers are evolving to meet younger consumers’ demand for flexibility and long term value, see how leading companies are reshaping products and distribution to stay relevant.