Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

Developing and pricing products
Today’s changing consumers
Employer and employee perspectives and actions
Effective sales, sales processing, and service practices
Unbiased benchmarks

Featured Life Insurance Research Latest Insurance Research Life Insurance Benchmark Studies

Featured Insurance Research

2025 Insurance Barometer Study

This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.

Life Insurance Sales: Trends and Future Outlook

2024 life insurance premium reached record-breaking levels totaling $15.9 billion, up 3% from 2023, while policy sales remained level.

Opportunities in Underserved Markets: Young Consumers' Life Insurance Expectations and Experiences

This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.

Insights on the Consumer Decision-Making Process for Life Insurance: What Matters Most (for Whom)?

Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.

Inflation Impact: Perception and Reality in Life Sales Data

A Shifting Market: Understanding the changes and challenges.

U.S. Individual Life Insurance Yearbook

Read the most comprehensive overview and gain insights into key factors impacting the U.S. individual life insurance market.

U.S. Individual Life Insurance Forecast

What are the expectations for life sales over the next few years? New 2025 - 2028 report.

2025 Insurance Barometer Series

Explore key insights that focus on the opportunities to educate consumers on the benefits and strengths of life insurance, and where and how they seek information when they want to learn about it.

Beyond the Basics: Why Human Advice Still Wins in Life Insurance

In an age of AI tools and digital self-service, consumers still overwhelmingly turn to financial professionals for trusted, personalized guidance – especially when life insurance decisions get complex.

U.S. Consumer Sentiment (October 2025)

The first week of the government shutdown saw no surge in Americans' economic anxiety.

Latest Insurance Research

2025 Insurance Barometer Series

Dec 15, 2025

Explore key insights that focus on the opportunities to educate consumers on the benefits and strengths of life insurance, and where and how they seek information when they want to learn about it.

Beyond the Basics: Why Human Advice Still Wins in Life Insurance

Nov 20, 2025

U.S. Consumer Sentiment (October 2025)

Oct 29, 2025

The first week of the government shutdown saw no surge in Americans' economic anxiety.

Empowering Decisions and Strengthening Connections

Sep 30, 2025

A 42 percent protection gap in life insurance reveals a $51 billion growth opportunity. Discover how carriers can unlock this opportunity.

Bridging the Gap: Empowering Hispanic Consumers in the Life Insurance Market

Sep 15, 2025

Explore key data driving the coverage gap and strategies to turn interest into action.

U.S. Consumer Sentiment (July 2025)

Aug 11, 2025

There’s been a modest easing of concerns about the economy following April’s sharp rise.

Insurance Benchmark Studies

Our benchmarks light the path to growth, delivering industry-driven insights with unmatched credibility and a visionary outlook.

U.S. Individual Life Insurance Sales

Dec 3, 2025

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Q3 2025 data.

U.S. Monthly Individual Life Sales

Dec 19, 2025

Get the latest monthly individual life sales and application trends. New November 2025 data.

U.S. Individual Life Insurance Yearbook

Sep 19, 2025

Read the most comprehensive overview and gain insights into key factors impacting the U.S. individual life insurance market.

A Deeper Dive: Life Insurance Sales Series

Jun 14, 2024

Take a deeper dive into the diverse features of life insurance products.

U.S. Individual Life Insurance Forecast

Nov 24, 2025

What are the expectations for life sales over the next few years? New 2025 - 2028 report.

Bank Life Insurance Sales

Dec 20, 2023

LIMRA's bank life insurance sales quarterly benchmark.

Individual Life Combination Products

Dec 4, 2025

A detailed look at the state of the combination product market. New 2025 Mid-Year Review.

U.S. Individual Disability Income Insurance Sales

Dec 19, 2025

Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study. New Q32025 data.

U.S. Individual Long-Term Care Insurance Sales and In-Force

Apr 17, 2025

Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. New 2024 data.

U.S. Long-Term Care Insurance Persistency

Feb 12, 2021

Long-lasting benefit? Find out about U.S. industry long-term care insurance product-persistency experience benchmarking, product development, and planning.

Canadian Individual Life Insurance Sales

Dec 9, 2025

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q3 2025 data,

Canadian Group Life and Health Insurance Sales

Aug 21, 2025

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New Q3 2025 data.

Canadian Individual Critical Illness Insurance Sales

Dec 16, 2025

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q2 2025 data.

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Related On-Demand Webinars

Watch anytime, anywhere.

Securing the Future: A Generational Shift Is Underway

New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.

Getting to Yes: Proven Behavioral Science Strategies Marketers Can Use Today

Unlock the secrets to “yes.” Discover how Northwestern Mutual and HBT Marketing use proven behavioral science triggers to drive real results—and learn how you can apply these same tactics to boost your own life insurance campaigns.

Getting to Yes: Proven Behavioral Science Strategies Marketers Can Use Today

11/13/2025, 1 - 2 p.m. ET

The Art of Selling: How to Create Personalized Experiences to Maximize Your Sales Results

Join us on Tuesday, September 9th at 12:00 PM ET for this free webinar, and gain access to Trustworthy Selling tools that will help your team increase the impact of every client interaction.