2026 Insurance Barometer Series

Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more — more flexibility, more relevance, and more value.

• Research Abstract
• Consumer
• Customer Experience
• Multicultural Markets
• Individual Insurance
• Technology
• Innovation
• Social Media
• Insurance Products
• Combination Products
• Disability Insurance
• Life Insurance
• Marketing

Rising Consumer Demand Is Driving Momentum in Hybrid Solutions

See what’s driving growing interest in long-term care protection and the opportunities it creates for insurers and advisors.

• Insurance Products
• Combination Products
• Critical Illness
• Life Insurance
• Long-Term Care Insurance

U.S. Individual Life Insurance Forecast

What are the expectations for life sales over the next few years? New 2025 - 2028 report.

• Research Abstract
• Research Benchmark
• Distribution Channels
• Individual Insurance
• Insurance Products
• Life Insurance

Life Insurance Sales: Trends and Future Outlook

2024 life insurance premium reached record-breaking levels totaling $15.9 billion, up 3% from 2023, while policy sales remained level.

• Individual Insurance
• Insurance Products
• Life Insurance

Opportunities in Underserved Markets: Young Consumers' Life Insurance Expectations and Experiences

This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.

• Research Abstract
• Consumer
• Customer Experience
• Generations
• Individual Insurance
• Insurance Products
• Life Insurance
• Marketing

Insights on the Consumer Decision-Making Process for Life Insurance: What Matters Most (for Whom)?

Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.

• Research Abstract
• Consumer
• Customer Experience
• Insurance Products
• Life Insurance
• Operations/Administration
• Underwriting

Inflation Impact: Perception and Reality in Life Sales Data

A Shifting Market: Understanding the changes and challenges.

• Research Abstract
• Consumer
• Individual Insurance
• Insurance Products
• Life Insurance

U.S. Individual Life Insurance Yearbook

Read the most comprehensive overview and gain insights into key factors impacting the U.S. individual life insurance market. 2025 Yearbook now available.

• Research Abstract
• Research Benchmark
• Distribution Channels
• Individual Insurance
• Insurance Products
• Life Insurance

Young Canadians Need to Build Confidence in Life Insurance

Discover the opportunities to build understanding and move young Canadian consumers closer to coverage.

• Research Abstract
• Consumer
• Customer Experience
• Generations
• Multicultural Markets
• Individual Insurance
• Technology
• Innovation
• Social Media
• Insurance Products
• Life Insurance
• Marketing

Market Opportunity: Young Canadian Consumers

A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.

• Research Abstract
• Consumer
• Generations
• Individual Insurance
• Insurance Products
• Life Insurance

Tailored Insights: Informing Strategic Decision Making

Industry leaders handle complex issues. Decisions demand clarity. Tailored research aligns industry insight with business goals. Let’s talk about the path forward.

Moving Research Forward With the Help of AI

The strongest research blends AI capabilities with human judgment. Join the conversation on creating deeper insights and more effective outcomes for organizations.

The Great Shift in Distribution: Numbers Tell the Story

The numbers tell a story of change across distribution, talent and advice models. Find out what the latest data reveal and how firms are adapting to client needs.

The Widow’s Walk: Preparing For the Financial Transition

Gen X women are poised to inherit much of the historic wealth transfer, yet many face retirement challenges. Identify how you can support their financial readiness.

92 Million Reasons to Talk About Life Insurance

See what the 2026 Insurance Barometer Study tells us about the protection gap and how the industry can put the findings to work during Life Insurance Awareness Month.

Spotlight on F&G’s VP, Head of Marketing, Molly O’Brien

What began in advisor events evolved into marketing leadership at F&G. O'Brien reflects on the experiences that guided her path. Meet the leader behind the journey.

3 Questions Life Insurance Carriers Should Answer

Learn how a combined data approach can help determine what evidence is needed, how risk should be classified and whether the right underwriting outcome was achieved.

Rebuilding Leadership for the Industry’s Talent Crisis

Technical expertise alone won’t solve the insurance industry’s talent crisis. Develop leaders who can coach, adapt and retain talent. Gauge your team’s readiness.