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Better understand consumers — and what they think and do throughout the customer journey.

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Latest Consumer Research

U.S. Life Insurance Ownership Today: Perception and Reality

LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape.

2025 Insurance Barometer Study

This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.

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Related On-Demand Webinars

Watch anytime, anywhere.

Unlocking the Young Consumer Market: How to Engage and Convert the Next Generation of Life Insurance Buyers

This webinar explores insights from LIMRA’s latest research on young consumers' attitudes, motivations, and barriers to purchasing life insurance.

Unlocking the Young Consumer Market: How to Engage and Convert the Next Generation of Life Insurance Buyers

5/15/2025, 1 - 2 p.m. ET

This webinar will explore insights from LIMRA’s latest research on young consumers' attitudes, motivations, and barriers to purchasing life insurance.

 

LinkedIn LIVE: Industry Insights With Bryan Hodgens — U.S. Annuity Market: New Opportunities Amid Economic Uncertainty

5/13/25 - Following three years of record sales, first quarter 2025 annuity sales started strong, marking the sixth consecutive quarter of $100+ billion in sales.

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