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Consumer Research

 

Better understand consumers — and what they think and do throughout the customer journey.

Latest Consumer Research

2025 Insurance Barometer Series

Explore key insights that focus on the opportunities to educate consumers on the benefits and strengths of life insurance, and where and how they seek information when they want to learn about it.

2025 Protected Retirement Income and Planning Study (PRIP)

The 2025 Protected Retirement and Income Planning (PRIP) research study, conducted by IPSOS, is the only study of its kind that simultaneously surveys consumers and financial professionals.

2025 Retirement Investors: Behaviors, Attitudes, and Financial Situations

LIMRA’s Retirement Investors Survey tracks the perceptions, attitudes, behaviors, and financial condition of retirees and non-retired workers in the United States.

Beyond the Basics: Why Human Advice Still Wins in Life Insurance

In an age of AI tools and digital self-service, consumers still overwhelmingly turn to financial professionals for trusted, personalized guidance – especially when life insurance decisions get complex.

Timing is Everything: How Outreach Drives Out-of-Plan Retention

Discover how the method and timing of plan provider contact can significantly influence rollover decisions and out-of-plan asset retention.

Related MarketFacts Articles

Related On-Demand Webinars

Watch anytime, anywhere.

LinkedIn Live: What’s Ahead for Retail Life Insurance and Annuity Sales in 2026?

1/14/2026, 1 - 1:30 p.m. ET

Join Bryan Hodgens, senior vice president and head of LIMRA research, and Sean Grindall, senior vice president and head of Life and Annuities, LIMRA and LOMA, as they discuss the factors LIMRA expects to have the greatest impact in 2026 and share LIMRA’s forecasts on how the life insurance and annuity markets will perform.

LinkedIn Live: Industry Insights With Byan Hodgens — Helping Young Consumers See the Value of Life Insurance

9/23/2025, 12 - 12:30 p.m.

On-Demand Webinar — Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Consumer Markets, as they discuss how the industry can help more young consumers see the value in protecting their families' financial security.

 

LinkedIn LIVE: Industry Insights With Bryan Hodgens — What Will It Take to Double Annuity Sales Over the Next 5 Years?

9/15/25 — In this episode of Industry Insights With Bryan Hodgens, Bryan is joined by Jason Fichtner, executive director, Retirement Income Institute, to discuss how the industry can address the growing investor need and demand for guaranteed income.

 

LinkedIn Live: Industry Insights With Byan Hodgens — Helping Young Consumers See the Value of Life Insurance

9/23/25 — Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Consumer Markets, as they discuss how the industry can help more young consumers see the value in protecting their families' financial security.

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