Better understand consumers — and what they think and do throughout the customer journey.
Get critical insights into how overcoming common misconceptions about life insurance can help protect and inform more Americans.
Sep 26, 2025
Limited pensions, low confidence, and rising protection needs are reshaping Gen X’s path to retirement.
Sep 25, 2025
Learn more about the dynamics of the growing IRA rollover market. Executive Summary now available.
Sep 19, 2025
This report explores how defined contribution (DC) plan sponsors manage their plans, engage with fiduciary responsibilities, and evaluate service providers
Sep 17, 2025
LIMRA’s Retirement Investors Survey tracks the perceptions, attitudes, behaviors, and financial condition of retirees and non-retired workers in the United States.
Sep 15, 2025
Explore key data driving the coverage gap and strategies to turn interest into action.
Aug 11, 2025
There’s been a modest easing of concerns about the economy following April’s sharp rise.
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Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Consumer Markets, as they discuss how the industry can help more young consumers see the value in protecting their families' financial security.
9/15/25 — In this episode of Industry Insights With Bryan Hodgens, Bryan is joined by Jason Fichtner, executive director, Retirement Income Institute, to discuss how the industry can address the growing investor need and demand for guaranteed income.
9/23/25 — Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Consumer Markets, as they discuss how the industry can help more young consumers see the value in protecting their families' financial security.
Brand awareness has long been a critical success factor in life insurance — but in an increasingly fragmented and competitive market, staying top of mind is harder than ever. Join LIMRA as we unpack new research that explores which life insurance brands consumers recall most, what drives their awareness, and how advertising, product ownership, and reputation play pivotal roles.
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Optimize customer experience for the uniqueness of life insurance.
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