Consumer

Consumer Research

Better understand consumers — and what they think and do throughout the customer journey.

Featured Consumer Research

Securing the Future

New data from the 2024 Insurance Barometer Study — 42% of American adults say they need (or need more) life insurance, representing a life insurance need-gap for about 102 million adults.

Latest Consumer Research

U.S. Consumer Sentiment (July 2025)

Aug 11, 2025

There’s been a modest easing of concerns about the economy following April’s sharp rise.

Capturing the IRA Rollover Market

Aug 6, 2025

Learn more about the dynamics of the growing IRA rollover market.

U.S. Life Insurance Ownership Today: Perception and Reality

Jul 30, 2025

LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape.

2025 Institutional Retirement Reference Guide

Jul 9, 2025

Data and more data about workplace retirement plans and their stakeholders.

Insights on the Consumer Decision-Making Process for Life Insurance: Leveraging Tradeoffs to Increase Value

Jun 26, 2025

Learn how to leverage product and consumer attributes to reduce price sensitivity and increase value.

2025 Insurance Barometer Study

Jun 25, 2025

This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.

Related On-Demand Webinars

Watch anytime, anywhere.

Linkedin LIVE: Industry Insights With Bryan Hodgens — Is Life Insurance the Answer to the Growing Long-Term Care Needs in the U.S.?

8/21/2025 - More than 11,000 Americans are turning 65 each day. According to HHS, more than half (56%) of Americans over 65 will need some level of long-term care services within their lifetime.

Trust Me, I’m Your Customer: Winning in the Experience Economy

In this webinar, we'll explore the powerful link between internal culture and customer trust, how marketers can lead the charge in experience design, and what it takes to turn loyal customers into passionate brand advocates.

Trust Me, I’m Your Customer: Winning in the Experience Economy

8/7/2025, 1 - 2 p.m.

Unlocking the Young Consumer Market: How to Engage and Convert the Next Generation of Life Insurance Buyers

This webinar explores insights from LIMRA’s latest research on young consumers' attitudes, motivations, and barriers to purchasing life insurance.

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