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Consumer Research

 

Better understand consumers — and what they think and do throughout the customer journey.

Latest Consumer Research

U.S. Consumer Sentiment (January 2026)

Americans begin 2026 with tempered expectations. While concern about the U.S. economy has eased from last spring’s peak, half of adults still report high levels of worry.

About Wellness: Exploring Plan Sponsor Perceptions and Actions

This study explores how employers — sponsors of defined contribution (DC) retirement plans — feel about and act upon the need for financial wellness programs in the workplace.

Life Insurance for Living: Global Insights Into Next-Gen Expectations

To unlock growth with the next generation, life insurers must move beyond traditional approaches and fundamentally reimagine how insurance is designed, delivered, and experienced.

2025 Insurance Barometer Series

Explore key insights that focus on the opportunities to educate consumers on the benefits and strengths of life insurance, and where and how they seek information when they want to learn about it.

2025 Protected Retirement Income and Planning Study (PRIP)

The 2025 Protected Retirement and Income Planning (PRIP) research study, conducted by IPSOS, is the only study of its kind that simultaneously surveys consumers and financial professionals.

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Related On-Demand Webinars

Watch anytime, anywhere.

Engaging the Next Generation — Global Strategies for Attracting Under 40 Consumers

2/2/2026, 10 - 11 a.m.

Life insurers are evolving to meet younger consumers’ demand for flexibility and long term value, see how leading companies are reshaping products and distribution to stay relevant.

LinkedIn Live: Industry Insights with Bryan Hodgens — What’s Ahead for Retail Life Insurance and Annuity Sales in 2026?

1/14/26 — Join Bryan Hodgens, senior vice president and head of LIMRA research, and Sean Grindall, senior vice president and head of Life and Annuities, LIMRA and LOMA, as they discuss the factors LIMRA expects to have the greatest impact in 2026 and share LIMRA’s forecasts on how the life insurance and annuity markets will perform.

LinkedIn Live: Industry Insights With Byan Hodgens — Helping Young Consumers See the Value of Life Insurance

9/23/2025, 12 - 12:30 p.m.

On-Demand Webinar — Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Consumer Markets, as they discuss how the industry can help more young consumers see the value in protecting their families' financial security.

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