Better understand consumers — and what they think and do throughout the customer journey.
New data from the 2024 Insurance Barometer Study — 42% of American adults say they need (or need more) life insurance, representing a life insurance need-gap for about 102 million adults.
May 8, 2025
Explore key triggers, emotional journeys, and strategies to engage young consumers in understanding and fulfilling their insurance coverage needs.
May 5, 2025
Consumer anxiety about the U.S. economy surged in early April as sweeping tariffs led to market fluctuations.
Apr 18, 2025
Find out what motivates younger investors as they balance competing needs while building their early wealth. New Executive Summary — Future-Focused Investing: Financial Goals and Preferences of Emerging Affluent Investors.
Apr 15, 2025
Which brands are top-of-mind when Americans think about life insurance?
Apr 11, 2025
This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.
Feb 28, 2025
Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.
Watch anytime, anywhere.
This webinar explores insights from LIMRA’s latest research on young consumers' attitudes, motivations, and barriers to purchasing life insurance.
This webinar will explore insights from LIMRA’s latest research on young consumers' attitudes, motivations, and barriers to purchasing life insurance.
5/13/25 - Following three years of record sales, first quarter 2025 annuity sales started strong, marking the sixth consecutive quarter of $100+ billion in sales.
Following three years of record sales, first quarter 2025 annuity sales started strong, marking the sixth consecutive quarter of $100+ billion in sales.
Supporting your consumer insights
Optimize customer experience for the uniqueness of life insurance.
Identify and target the right underserved markets for your company.
Research tailored to your individual business needs.
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